
With the country under lockdown and cinema halls shut down, it was the small screen that brought people closer to the experience of watching a Hollywood film, according to a new report.As per a new report titled 'Hollywood Is For Everyone', 177 millions viewers watch English films and entertainment channels on TV in India. The study was done by Nielsen, where it surveyed over 1500 cine-buffs from across metros and non-metro cities including Mumbai, Delhi, Chennai, Pune, Ahmedabad, Lucknow and Indore. Eighty-two per cent stated that TV viewing came closest to the big screen experience amidst the lockdown, while 81 per cent of respondents said that Hollywood turned out to be a great way for family bonding during the Covid situation.The study also stated that 81 per cent respondents said that Hollywood film-viewing on the small screen was the best alternative to family outings, given the lockdown restrictions, and 76 per cent said that co-viewing experience was better than solo viewing experience.When it comes to giving preference to TV over OTT, 88 per cent said that Hollywood VFX and...