Ex-UK PM David Cameron to promote SL, Colombo Port City

By Nisthar Cassim: Former UK Prime Minister David Cameron has come forward to promote the Colombo Port City, dubbed as Sri Lanka’s game changer for the future.Cameron is slated to promote the Colombo Port City at a invitee-only separate top events in Abu Dhabi and Dubai on 26 September.He will be involved in a conversation on “Now is the time to invest in the Port City Colombo, Sri Lanka.”The exclusive event will also focus on the role of Sri Lanka in the new Indo-Pacific economy and position Port City as the nexus of trade investment and sustainability.The event will showcase Port City Colombo as a new city rising from the Indian ocean, as a strategic financial, residential, medical, education, leisure and entertainment hub for South Asia, Indian-Sub Continent, Middle East, East Africa and Southeast Asia.Prime movers of the event includes Senior Advisor to the President of Sri Lanka Nirj Deva Aditya who is a former UK MEP European Parliament and ex-MP of British Parliament and The Sovereign Wealth Fund Institute Chairman Lakshmi Narayanan and the Port City Economic Commission.The event...

Read More........ → September 20, 2023

Snapdeal claims 10,000 customers on housing platform

. Online marketplace Snapdeal on Friday said nearly 10,000 customers have registered to purchase property on its platform during its pre-Diwali home shopping festival. "The registered customers will be guided by participating developers and reputed property consultants who will arrange site visits and help close these transactions," Snapdeal said in a statement. Snapdeal organised the online 'Diwali Home Buying Fest' during 2-9 November, offering discounts on purchase of flats in over 200 projects across major cities. The real estate sector is facing a huge slowdown in demand for the last few years, resulting in poor sales, liquidity crunch and delays up to five years in project execution. ''Close to 10,000 customers registered to buy real estate on its platform in the run up to Dhanteras,'' Snapdeal said. ''Customers from Delhi NCR, Mumbai, Navi Mumbai, Thane, Bangalore, Kolkata, Chennai, Hyderabad and Pune have initiated the purchase process with partner builders who tied up with Snapdeal. The average value of each house booked on the platform is Rs55 lakh," it added. Over...

Read More........ → November 15, 2015

Apple Pay's impact on restaurant loyalty marketing

By Zach Goldstein, CEO and founder of Thanx, In the restaurant world, loyalty and payments possess an inexorable link. Marketers rely on transaction data from individual customers to increase personalization, targeting and effectiveness of loyalty programs. But long-term customer retention is hard for restaurants; BIA/Kelsey estimates that two-thirds are lacking in any loyalty program at all. Building a successful loyalty program has proven difficult, mostly because maintaining customer interest and engagement is tough. According to Colloquy, out of 2.65 billion loyalty program memberships in the United States (22 per household), only 43 percent are active. That’s what makes the Sept. 9 announcement of Apple Pay so crucial for retention marketing. Apple’s approach designing an innovative mobile payments solution demonstrates clear lessons that all loyalty programs can appropriate immediately to improve customer uptake and participation in their programs.  What restaurant loyalty marketers can learn from Apple Pay:  To enter mobile payments, a hyper-competitive industry...

Read More........ → February 21, 2015