Roger Federer as King Arthur

Tennis star Roger Federer was chosen to portray King Arthur from the oft-neglected Disney classic "The Sword in the Stone." With his blowing hair and youthful good looks, Federer makes a fine representation of the once and future king. One must compliment whoever came up with this choice regardless of Roger's
looks, considering the chance it  gave photographer Annie Leibovitz to make that punny play on the word "court." Federer, 26, is seen with his sword drawn posing on a rock as the gallant King Arthur in an image set against a background shot at Tintagel Castle in Cornwall. the tennis player  said: "I did feel strong on
that rock. I'm higher than everybody. I got the sword. I got the armour. It felt very funny and good actually." "The Sword in the Stone" was the last animated feature film from his studio that premiered before Walt Disney's death ("The Jungle Book" came out some months later). Walt surely would have been pleased with this shot. Source: Article

Read More........ → March 15, 2014

NAB seeks hybrid measurement delay

By Colin Mann The National Association of Broadcasters (NAB) is seeking a delay to the proposed implementation by research firm Nielsen of local television measurement methods that take into account viewing other platforms until the methodology and technology can be fully tested in the marketplace. The new methodology would act do determine advertising rates in the US’s local television markets. Supported by its Committee on Local Television Audience Measurement (COLTAM), the NAB passed a resolution that reads as follows: Whereas: Nielsen has proposed releasing a new “hybrid” measurement later this year that would serve as “currency” for determining advertising rates in local broadcast television markets, and; Whereas: Nielsen is also adding “broadband-only homes” into the local TV market samples, thus reducing the number of “traditional” TV homes in the Nielsen sample, and; Whereas: The impact of both of these new measurements could understate actual viewership of local television stations, and; Whereas: It is in the best interest of everyone to have the most accurate research measurement; Therefore, the Committee on Local Television Audience Measurement (COLTAM) and the National Association of Broadcasters (NAB) Television Board of Directors resolves that: Nielsen delay implementation of hybrid measurement, methodology and technology until it can be fully tested in the marketplace, and Nielsen increase its sample size in local TV markets to make “broadband-only homes” additive to its samples beyond 2014. Source: Article

Read More........ → February 08, 2014

Big B turns 'taaqat ka bhooth' for energy drink brand

Mumbai, Jan 14 (IANS) Megastar Amitabh Bachchan has donned a new look for energy drink Complan's campaign, and says it is his "taaqat ka bhooth" (ghost of strength) avatar. The 71-year-old posted photographs of his look on his blog srbachchan.tumblr.com on Tuesday. He is seen in long hair, spectacles and a white cloak to complete the look. "It's the 'Taaqat ka bhooth' for the engagement as a celebrity endorsement to a product called 'Complan'," he posted. He attributes the new avatar to the "handiwork of many stylists". "The concept of this outlandish clothing was the handiwork of the many stylists that now occupy the space so generously accorded to not just cinema, but the varied other efforts that require a band, a stage and a tentative entertainment platform or stage," he added. However, Amitabh admits to initially being hesitant to sport the new costume. "I was very hesitant to put this up for fear of it being run down, but my reasoning on this was that, a great amount of good work was being planned, by others, so there was the reason that I went in the Reliance Studios and did greater and more valid work," he posted. Amitabh can be seen in campaigns of products like Daawat Basmati Rice, Maggie and Parle's Gold Star cookies, among others. Source: Article, Image: flickr.com

Read More........ → January 24, 2014