New study reveals the world’s most searched-for jobs

In 2019, Brother UK, the office electronics supplier, analysed a year’s worth of Google search data. The study revealed the most popular jobs worldwide, and they discussed whether culture and economy impacted careers globally.

In 2023, Brother UK conducted a new study investigating how the global job market has changed in the last three years. Brother UK wanted to determine whether a pandemic, economic uncertainties, remote/hybrid working, and AI technologies have transformed how the world searches for jobs.

The most searched-for jobs in the UK

Teaching assistant jobs are still the most searched-for in the UK. However, there are signs that interest may be waning. In 2019, over 288,000 people searched Google for teaching assistant roles. But since 2020, the average yearly searches have shrunk by 5% to 275,000.

UK search data shows that the most significant search increase in the education sector was from qualified teaching positions. While teachers still wish to continue teaching, they may consider switching schools for better career prospects.

A recent poll from the National Education Union showed that teachers were more likely to look for a promotion at another school rather than at the school where they were currently employed.

In 2019, the second and third most searched-for jobs in the UK were estate agents, with 105,700 searches and project managers, with 99,300 searches. While searches for both jobs increased, they were knocked out of the top five by a surge of interest in teaching and cabin crew jobs.

The aviation industry experienced heavy turbulence at the start of the pandemic due to fewer flights. As international travel restrictions were gradually lifted, airlines that managed to weather the storm have needed to rehire talent back into the workforce.

Photography jobs saw one of the most significant declines in UK searches. Searches for photography roles fell by 17% and failed to make the 10 most searched-for jobs in 2023. Stock image photographers are also facing steep competition from AI, which can produce photorealistic artwork cheaply.

The most searched-for jobs in the UK:

1 Teaching assistant 
2 Cleaner 
3 Teacher 
4 Cabin crew 
5 Project manager 
6 Human resources 
7 Estate agent 
8 Receptionist 
9 Graphic designer 
10 Accountant 

*Avg. yearly searches for listed jobs

The most searched-for jobs in Europe

Across the continent, human resources careers emerged as the most searched-for. However, our study revealed that there were regional variations depending on the job market in each country.

Germany saw the highest search volumes for firefighter jobs. Data from the Economic Research Institute indicates that firefighters in Germany can expect to earn around €45,931 per year. While this is slightly below Germany’s national average salary, the outlook for firefighters is positive. Over the past five years, firefighter salaries have increased by 18%, with predictions their wages will continue to grow in the coming years.

Teaching assistants emerged as the second most searched job in Europe, with most searches coming from the UK. European countries outside the UK, specifically Ireland and Germany, also saw significant growth in teaching assistant roles.

The most searched-for jobs in Europe:

1 United Kingdom Teaching Assistant 
2 Germany Firefighter 
3 Spain Airline pilot 
4 France Animator 
5 Switzerland Admin 
6 Austria Courier 
7 Belgium Nurse aide 
8 Portugal Airline pilot 
9 Cyprus Cabin crew 
10 Malta Airline pilot 

*Avg. yearly searches for listed jobs

The world’s most searched-for jobs, overall

Interest in human resources was not limited to European countries. Global job search data revealed that HR jobs were the most sought-after globally. The US led the way, with the highest volume of HR job searches in the last three years, followed by the UK and India.

There was a substantial increase in the number of job searches. Accounting jobs were identified as the second most searched in the world, seeing average yearly search volumes double, reflecting a considerable increase in demand. This is beaten by the rise in demand for graphic design roles, which tripled.

Job searches around the world:

1 Human resources 
2 Accountant 
3 Graphic designer 
4 Mechanical engineer 
5 Civil engineer 
6 Data analyst 
7 Cleaner 
8 Receptionist 
9 Teacher 
10 Journalist 

*Avg. yearly searches for listed jobs

The search for science and technology jobs

STEM (Science, Technology, Engineering, and Mathematics) jobs have been in high demand, crucial for driving innovation and advancing society. In our previous study, mechanical engineering stood out as the most sought-after job within STEM and the most searched job globally.

Mechanical engineering continues to be a highly sought-after career path, with a 77% increase in average yearly searches for engineering jobs. Unsurprisingly, mechanical engineering remained the most searched-for STEM job globally, with many searches coming from South Africa, which saw an average yearly search volume of 123,730.

A standout data trend was the growing searches for careers in data analytics. Global job searches for data analytics hit a yearly average of 780,677, making the top 10 which it had failed to reach previously. The US, UK and Canada job markets were most interested in data analytics careers.

Science & Technology job searches:

1 India Civil engineer 
2 USA Data analyst 
3 UK Data analyst 
4 South Africa Mechanical engineer 
5 Canada Data analyst 


*Avg. yearly searches for listed jobs

The most caring countries

In 2019, Australia was found to be the most caring country, with Australians searching for more jobs in social care than other professions. Since 2020, little has changed. Our friends Down Under might be even more caring, with average yearly searches for social care jobs increasing by 48%.

Our job search data suggests that Mexico is among the most caring countries, with nursing being the most-searched job in Mexico.

It’s not surprising that nursing is a popular job search in Mexico. In addition to helping others, Mexican nurses receive better pay and job security than other jobs in the country. According to data from the Mexican Competitions Institute, nursing is the seventh most sought-after job in the country. Nurses can expect to be paid 34% more than the median national income.

Social care sector job searches:

1 Spain Nurse aide 
2 Australia Social worker 
3 Colombia Nurse aide 
4 Mexico Nurse 
5 France Caregiver 
6 Ireland Social worker 

*Avg. yearly searches for listed jobs

Finance-focused countries

In the last three years, several countries have been making money moves. In 2019, the top country for accounting roles was the US, and this remains unchanged. In fact, there has been a 3.2% increase in yearly searches for accounting jobs in the US.

In 2019, Canada followed closely behind their North American neighbours, ranking second as the country with the most job searches in finance. Like the USA, the average yearly searches for accountant jobs in Canada have increased by 23% in the last three years. Despite this, Canada was outpaced by noticeable increases in India and the UK.

The professional services focus on finance jobs has extended beyond India and the UK. Previously, Singapore, the UAE and Kenya also appeared in the top 10 for job searches in accountancy. Like Canada, all three countries saw search volumes for accountant jobs increase by 38%. However, they were outpaced by Germany and South Africa.

Finance sector job searches:

1 UK 
2 India 
3 USA 
4 Canada 
5 South Africa 
6 Germany 
*Avg. yearly searches for accountant/accounting jobsYou can find more information about the research here: https://www.brother.co.uk/business-solutions/worlds-most-searched-for-jobs New study reveals the world’s most searched-for jobs
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Margrethe II, Queen of Denmark, announces abdication

Margrethe II in 2012, Image: Johannes Jansson.
During her annual New Year's Eve address on Sunday, Margrethe II, Queen of Denmark, informed the public that she planned to step down on January 14. Crown Prince Frederik, her oldest son, is to succeed her.

She is 83 years old and has served as Queen for nearly 52 years. In her live television address, Margrethe also discussed global issues like climate change.

In Denmark, the monarch serves as head of state; the parliament is in charge of forming the government.

Margrethe received high levels of support from the Danish people, with about 80 percent of the public approving of her as of 2022. Prime Minister Mette Frederiksen expressed gratitude for the queen's decades of service on the throne, calling her the "epitome of Denmark" in a statement.

Since the death of the United Kingdom's Queen Elizabeth II, she has been the longest-reigning sitting monarch in Europe and the world's only reigning queen.

Born days after the Nazi invasion of Denmark in 1940, she ascended to the monarchy in 1972. During her childhood, the 1953 Act of Succession gave women the ability to inherit the throne, and she became the first female monarch of Denmark in over 500 years.

Since Denmark has no formal coronation ceremonies, Crown Prince Frederik is set to be proclaimed King immediately after Margrethe formally abdicates.

The queen explained that her February back operation had led her to consider moving on. "The surgery naturally gave rise to thinking about the future," she said.

During her reign, she frequently traveled around her country without formal accompaniment and visited deployed Danish soldiers in the War in Afghanistan at 70 years old. Margrethe is also known for her interest in archaeology and the arts. Under a pseudonym, she was the illustrator of a 1977 Danish-language version of The Lord of the Rings. Source: https://en.wikinews.org, under the terms of the Creative Commons Attribution 2.5 License
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European Council agrees stance on electricity market reform : Nuclear Policies

The Europa Building in Brussels (Image: European Council)
Following months of negotiations, the European Council has reached an agreement on a proposal to amend the EU's electricity market design, agreeing to include existing nuclear plants in the reform. The agreement could result in France dropping a scheme forcing state-controlled utility EDF to sell a portion of its nuclear energy production to competitors below market-level prices.

The European Council said the reform aims to "make electricity prices less dependent on volatile fossil fuel prices, shield consumers from price spikes, accelerate the deployment of renewable energies and improve consumer protection". The proposal is part of a wider reform of the EU's electricity market design which also includes a regulation focused on improving the EU's protection against market manipulation through better monitoring and transparency.

"The reform aims to steady long-term electricity markets by boosting the market for power purchase agreements (PPAs) generalising two-way contracts for difference (CfDs) and improving the liquidity of the forward market," the European Council said. "The Council agreed that member states would promote uptake of power purchase agreements by removing unjustified barriers and disproportionate or discriminatory procedures or charges. Measures may include among other things, state-backed guarantee schemes at market prices, private guarantees, or facilities pooling demand for PPAs."

The European Council - which is made up of representatives of the governments of EU member states - agreed that two-way CfDs would be the mandatory model used when public funding is involved in long-term contracts, with some exceptions. They would apply to investments in new power-generating facilities based on wind energy, solar energy, geothermal energy, hydropower without reservoir and nuclear energy.

The Council also agreed to remove the temporary nature of capacity mechanisms, support measures that member states can introduce to remunerate power plants in order to guarantee medium and long-term security of electricity supply.

The European Commission adopted the proposals on the reform of the EU's electricity market design on 14 March. However, a dispute between France and Germany over the role of nuclear power in European climate action has dominated negotiations for months.

Under the terms of the agreement, France will now be able to finance the extension of the operation of its existing fleet of reactors with two-way CFDs, in line with the Commission's initial proposal.

Currently, under the so-called Regulated Access to Incumbent Nuclear Electricity (Accès Régulé à l’Electricité Nucléaire Historique, ARENH) mechanism set up to foster competition, rival energy suppliers can buy electricity produced by EDF's nuclear power plants located in France that were commissioned before 8 December 2010. Under such contracts, between July 2011 and December 2025, suppliers can buy up to 100 TWh - or about 25% of EDF's annual nuclear output - at a fixed price of EUR42 (USD47) per MWh. EDF operates 57 reactors in France, with a total capacity of 62.3 GWe, which together provide about 75% of the country's electricity.

Under the agreement reached by the European Council, the ARENH mechanism - which has attributed to lost earnings for EDF - could be replaced by CfDs when it expires at the end of 2025.

The Council's agreement will serve now as a mandate for negotiations with the European Parliament on the final shape of the legislation. The outcome of the negotiations will have to be formally adopted by the Council and the Parliament.Researched and written by World Nuclear News. European Council agrees stance on electricity market reform : Nuclear Policies - World Nuclear News:

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