The Australian banana industry is campaigning towards encouraging Australian consumers to switch from unhealthy processed snacks to bananas, which they term "Nature's energy snack." The campaign will run for three years on TV and radio and will be aimed at gettign people to consume bananas as a mid morning and mid afternoon snack. NRL fullback Billy Slater is backing the campaign. "The 'no-nos' versus 'na-nas' idea is already widely known among our target audience, but the new campaign aims to embed it further into the Australian vernacular by extending it to other media," said Australian Bananas marketing manager, David Weisz. "We will also continue to drive conversations on social media including the Australian Bananas Facebook page which has a strong liker base of more than 50,000 and reached over 13 million people over the last 12 months" he said. Source: Fresh Plaza
