Premium readymade apparel brand Allen Solly from the house of Aditya Birla Group-owned Madura Fashion and Lifestyle has entered into an exclusive partnership with the famed tennis grand slam tournament Wimbledon to sell men's wear. The partnership will also see the launch of Allen Solly's sub-brand Solly Sport. Solly Sport will offer an exclusive line of men's apparel under a licensing agreement with Wimbledon. The line was designed in collaboration with a French design firm to introduce tennis inspired fashion to India. The new collection will be made available at more than 200 stores. Credited for introducing ‘cotton trousers’ to Indian consumers, Allen Solly had recently, introduced a wide stylish range of cotton Chinos for men. This trouser style is popular because of its slimmer fit and vibrant colour options. Source: Article
