Sujata Sachdeva| Thursday, 03 September 2015: Textiles-to-telecom conglomerate Aditya Birla Group’s consolidated revenue has crossed Rs 2.5 lakh crores mark with a growth of 9 percent in the latest fiscal. Group Chief Kumar Mangalam Birla said in his annual letter to the shareholders of Aditya Birla Nuvo. Global operations accounted for more than 50 percent of the group’s revenues, which rose by 8 percent in dollar terms despite fluctuating foreign currency. “I believe, that the bottom line and the cash in the till is a greater parameter to gauge performance rather than simply revenues. On this score too, we have done well,” Birla said. He further added saying that the group’s EBITDA rose by 9 percent to Rs 32,200 crores. Aditya Birla Nuvo, having diverse business portfolio including the group’s financial services, telecom, fashion and lifestyle, agriculture, rayon, linen and insulator arms, recorded a turnover of Rs 26,516 crores during the period under review. Recently, Aditya Birla Group announced tge merger of its two retail arms: the Aditya Birla Nuvo-owned fashion retailing business with Pantaloons Fashion & Retail. The merger has led to the launch of Rs 12,000 crores (around two billion dollars) branded apparel entity called Aditya Birla Fashion & Retail (ABFRL). Aditya Birla Group revenue up 9 percent this fiscal year