AARTI SHAH 18 NOV 2015 // 3:36PM GMT: BANGALORE — The India-based IT services company Infosys has consolidated its global PR remit with Lewis in its US and European markets following a
review. The 34-year-old company had been working with incumbent Brunswick in its global markets, confirmed Paul de Lara who leads international PR from London. Those markets— US, UK, France and Germany — will now transition to Lewis PR. In India, the company continues to work with AdFactors. But unlike the global brief, in India the focus is on shareholders, corporate news and employee communications. In Australia, the Infosys' agency remains Keep Left. The remit for Lewis involves repositioning Infosys from an outsourcing firm to a global IT consulting firm, as well as highlighting its new CEO Vishal Sikka. "It’s very much about brand profile and awareness," said Giles Peddy, group managing director UK for Lewis PR. "They have a clear business vision — a journey taking them from where they are now to where they want to go." The work will be heavily content-driven and the agency expects to work closely with the team in India. The US makes up about 65% of Infosys sales revenue, meanwhile Europe brings in about 25% — the remaining 10% comes from other markets. Last year, former SAP exec Vishal Sikka was named Infosys CEO — marking the first time the company has not chosen one of its founders for the role. It was reported this change happened as Infosys looked
"to regain market share and stem a staff exodus." Source: Article
AARTI SHAH 18 NOV 2015 // 3:36PM GMT: BANGALORE — The India-based IT services company Infosys has consolidated its global PR remit with Lewis in its US and European markets following a review. The 34-year-old company had been working with incumbent Brunswick in its global markets, confirmed Paul de Lara who leads international PR from London. Those markets— US, UK, France and Germany — will now transition to Lewis PR. In India, the company continues to work with AdFactors. But unlike the global brief, in India the focus is on shareholders, corporate news and employee communications. In Australia, the Infosys' agency remains Keep Left. The remit for Lewis involves repositioning Infosys from an outsourcing firm to a global IT consulting firm, as well as highlighting its new CEO Vishal Sikka. "It’s very much about brand profile and awareness," said Giles Peddy, group managing director UK for Lewis PR. "They have a clear business vision — a journey taking them from where they are now to where they want to go." The work will be heavily content-driven and the agency expects to work closely with the team in India. The US makes up about 65% of Infosys sales revenue, meanwhile Europe brings in about 25% — the remaining 10% comes from other markets. Last year, former SAP exec Vishal Sikka was named Infosys CEO — marking the first time the company has not chosen one of its founders for the role. It was reported this change happened as Infosys looked "to regain market share and stem a staff exodus." Source: Article
