Connected Britain 2024: Startup of the Year shortlist


On Day 1 of Connected Britain (September 11), ten startups from the Startup Village will pitch their ideas to a panel of judges, including investors and industry experts. The winner will be awarded the Connected Britain 2024 Startup of the Year Award at the prestigious Connected Britain Awards ceremony later that evening.

After a competitive first round of judging, here are the ten startups shortlisted from the 90 attending the show this year!


Specialising in advanced building management solutions, the company focuses on integrating technology to enhance the efficiency and functionality of commercial spaces. Their offerings include smart building technologies for managing lighting, heating, cooling, and security, all designed to be energy-efficient and user-friendly.


This eSIM marketplace provides a variety of affordable data plans for over 190 countries. The platform allows users to compare, select, and purchase eSIM plans in three steps, simplifying international travel by eliminating roaming fees and ensuring global connectivity.


Based in Oxford, yWe Media focuses on ethical digital solutions in media and audio. It offers privacy-friendly products such as cookie-free analytics and customisable podcast hosting. The company emphasizes ethical data usage and helping businesses avoid reliance on large corporations.


Providing comprehensive electric vehicle (EV) solutions, EV Mobiliti offers services including public and rapid charging, charge station booking, and consultancy. Its MELT system prevents internal combustion engine (ICE) vehicles from blocking EV charging slots, and their priority booking service enhances charging efficiency and revenue for charge station operators.


This startup delivers AI-powered voice assistants designed to boost customer service for businesses. Its solutions handle call routing, FAQ answering, appointment scheduling, and real-time transcription. With a focus on data security and customisation, Appella AI integrates with over 100 apps to align with specific business needs while ensuring accurate and reliable AI interactions.

An AI-driven platform aimed at mid-to-large enterprises, Thinking Machine optimises telecom and IT procurement costs. The platform continuously audits contracts and invoices to identify savings opportunities, reduce hidden costs, and streamline vendor management, providing immediate financial benefits without complex integrations.


Focusing on cybersecurity, Qomodo offers solutions for identity verification and fraud prevention. Its tools ensure secure and seamless online transactions, helping businesses mitigate risks associated with identity theft and fraud. It provides real-time identity verification, user authentication, and risk assessment to enhance trust and safety in digital interactions.


Specialising in advanced logistics and supply chain solutions, Halleyx offers a platform that optimises and streamlines logistics operations. Its tools enable real-time tracking, management, and analysis of supply chains, enhancing efficiency and transparency for businesses.


Founded in 2018 and based in Cambridge, Lumilinks helps organisations effectively use their data. Led by data science expert Dr. Tim Drye, the company offers services such as data storage, visualisation, and analysis. They transform complex data into understandable charts and graphs and use advanced techniques like machine learning to predict future trends.


Polaris is a live GPS-sharing public safety app. It acts as “digital North Star” for humans globally, starting from women and girls. IT does this by providing AI-powered self-protection features, connecting users to 24/7 multilingual helplines, and digitally integrating with user’s local emergency institutes. Source: https://totaltele.com/connected-britain-2024-the-startup-of-the-year-shortlist/