Sachin Tendulkar starts new innings as writer


A galaxy of cricketers was present at the launch of Sachin Tendulkar’s autobiography on Wednesday evening. While a host of cricket legends who played before his time, like Sunil Gavaskar, introduced Sachin as it were to Mumbai’s swish set and cricket enthusiasts, the presence of the golden batting quartet of the author himself, Rahul Dravid, Sourav Ganguly and V.V.S. Laxman made the day for lovers of cricket as they chatted about their careers. Tendulkar’s family his wife Anjali and brother Ajit and his first coach, Ramakant Achrekar, were present and so was his daughter Sara to whom he presented a copy of the book Playing It My Way. It was an evening of great anecdotes that had the audience either in stitches or applauding the sentiments expressed. While the recurring theme of the 1,50,000 word book of 486 pages was the story of the greatest run-getter, the greatness of Indian cricket also receives its due. A fair deal of controversy has been whipped up so far in strategic release of excerpts and it did not stop there as Tendulkar and all his mates dug it into Greg Chappell while Sachin also brought up the subject of Ian Chappell. Before the evening was out, Sachin may have said his final word on the Chappell brothers but the controversy has perhaps not ended yet. A day before too he had dismissed both of them as dissemblers in a private media party he hosted for scribes. He gave short shrift to Greg Chappell’s excuses on the captaincy issues before, during and after the World Cup of 2007. He took a swipe at the elder Chappell, saying that if Ian looked at himself in the mirror he would see multiple personalities. He demolished Greg questioning his version of events by saying his wife Anjali was there when the Aussie coach of the Indian cricket team spoke to him offering him the captaincy by snatching it from Rahul Dravid. He ridiculed Ian’s fetish of calling a spade a spade. “When he complimented me once in 2010 in
Durban, I told him you have changed sides. He changes sides easily and conveniently,” Sachin said while digging into the Chappell brothers of Adelaide who wore many hats after retiring from cricket. The Chappells are likely to have more to say on the subject, but Sachin emphasised that all Indian players believed Greg was bad for Team India and for Indian cricket. He recalled travelling with Harbhajan, Laxman and others who all said they were not comfortable with Greg at the helm. Asked why he did not tell Rahul about the incident, Sachin said he was not like Chappell to play politics in the team. Sachin blamed Greg for asking him to bat at No. 4 in the 2007 World Cup and not at his favourite ODI slot at No. 2. He said the coach spoiled his mental preparation for the event by dictating the batting order. He recalled how when he was batting at No. 4 even in local games like against the Natal province India lost matches and how John Wright as coach had once asked him to tell him frankly where he wished to bat in ODIs. “I could control the innings if I batted at the top,” Sachin said. Team India players are standing by Sachin in his demolition of Greg. Whoever could make it to the venue of the book release on Wednesday evening was there at the Grand Maratha to show their solidarity with Sachin. His book is bound to cause more than a few ripples as arguably the world’s greatest batsman in cricket history says he has made an honest and sincere effort in sharing his thoughts. “I have spoken the truth,” he emphasised. It is, perhaps, up to Greg Chappell now to reflect on the issue of how he is said to have destroyed team spirit. Source: The Asian AgeImage: flickr.com
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Devatha Fabrics introduces 100 per cent pure silk kurtas

Known for their silk apparels, Devatha Fabrics has recently introduced a wide range of 100 percent pure
Devatha Fabrics introduces 100 percent pure silk kurtassilk kurtas. As P Narayan, Marketing Consultant, Devatha Fabrics explains, “Our competitive advantage is that we are a unique brand focused on products that can be used during auspicious and special occasions. The reason we manufacture our apparel from pure silk is because silk has been associated with auspicious occasions for years. We want to bring back this traditional product with a contemporary touch.” Promoting silk across India: Narayan says they plan to promote the brand across India through aggressive retail expansion. “We have an aggressive expansion plan for this financial year and are looking at entering newer markets such as Gujarat, West Bengal, Rajasthan and Punjab. We are also planning to enter e-commerce with our new range of ethnic wear,” reveals Narayan. For Devatha Fabrics quality is the key to stay ahead. The company has dedicated suppliers who are picked only after their products pass stringent quality tests. This gives Devatha’s premium range an edge and the company earns better revenues from it. The states of Andhra Pradesh and Tamil Nadu are Devatha’s best buying zones. At the moment, the company’s complete manufacturing is outsourced but it has quality control executives stationed at production points to check quality. Narayan feels these days consumers demand exclusive products to stand out in the crowd. Exclusivity has given a boost to bespoke business as it helps in catering to unique tastes. Narayan points out that there are two types of consumers. One set of consumers are price sensitive who want good products at a lesser price. The other set of consumers are wiling to spend a good sum of money on products that gives them exclusivity. “The demand for ethnic wear and occasion wear is on the rise. However, taxes play an important role, especially on imported raw materials. The cheaper the raw materials the easier it is to cater to the set of consumers who are price conscious.” With a turnover of around Rs 15 crores, the company has aggressive growth plans and is targeting 25 percent growth per annum. “Government and trade associations should bring about a positive change with flexible policies and support R&D activities in silk,” opines Narayan. “In 2-3 years we would like to increase our market share in the southern states. We will be increasing our product portfolio and introducing new products made from unique fabrics. We also want to increase our presence in newer markets mainly north India. In the next 10 years we would like to touch Rs 100 crores turnover.” Source: Fashion United
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3D Factory Succeeds in Commercializing 65-inch UHD Non-Glasses 3D Display

SEOUL, KOREA - Throughout the entire part of the media ranging from films to photos and games, the contents using 3D technology are gaining more popularity today. 3D products, however, have a critical weakness. To fully enjoy them, users need to have dedicated glasses. Designed to overcome the weakness, non-glasses 3D display is drawing ever-rising attention. The demand for non-glasses 3D display is expected to continue to grow since it can be used in a wide variety of areas.Against this backdrop, a local company “3D Factory” succeeded in commercializing 65-inch non-glasses 3D display, garnering attention from the related industries. The 65-inch non-glasses 3D display, developed by 3D Factory, boasts high-quality resolution that is about four times higher than that of existing FHD. Prior to the 65-inch display, 3D Factory has already developed 24-, 39- and 50-inch displays. In the world’s largest home electronics exhibition CES 2014, 3D Factory displayed a 55-inch UHD non-glasses display. Source: Korea-Times
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