Instant hit: 60,000 Maggi 12-packs sold in 5 minutes on Snapdeal

Returning to the market after a five-month hiatus, Maggi sold 60,000 'welcome kits' of 12 packs each in five minutes flat through its online tie-up with Snapdeal, as consumers thronged the e-commerce platform to lap up their 2-minute noodles. Earlier this week, Snapdeal had announced that it will sell Nestle's Maggi via a unique "flash sale model" as the noodles brand made a comeback. Maggi had been banned after it was allegedly found to have lead content beyond permissible limits. While registrations for Maggi's welcome kit (containing 12 packs of Maggi, a 2016 Maggi calendar, a Maggi fridge magnet, Maggi post cards and a 'Welcome Back' letter) opened on 9 November, the sale began today on Snapdeal. "Snapdeal sold out the first batch of 60,000 kits within five minutes of Maggi Flash Sale going live today. There has been much anticipation for the return of one of the favourite Indian brands and we have witnessed a phenomenal response to this sale from customers across the country," Snapdeal senior vice president (partnerships and strategic initiatives) Tony Navin said. Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal. A new batch of Maggi Welcome Kits will go on sale from 18 November. Maggi has been re-launched in 100 towns through 300-odd distributors and is being rolled out in a staggered manner across the country, except in eight states where it is still not allowed. The popular brand of noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court, which in August had lifted ban on the instant noodles that was imposed by food safety regulators. Maggi was banned in June by the Food Safety and Standards Authority of India (FSSAI) which stated that it was "unsafe and hazardous" for consumption due to presence of lead beyond permissible limits. The company had withdrawn the noodles brand from the market  Source: Article

Read More........ → November 14, 2015

LG Becomes First Asian Company to Receive “Red Dot: Brand of the Year” Title

By: jung yeong-jin (info@koreatimes.com): South Korean tech giant LG Electronics said on November 3 that it has become the first Asian company to be honored with the “Red Dot: Brand of the Year” title. The Red Dot Design Award is one of the most coveted accolades in the design world. As a matter of fact, LG took home the “Red Dot: Design Team of the Year” title in 2006. Having both the “Design Team of the Year” and “Brand of the Year” titles under its belt, LG has reaffirmed its position as the Asian leader in innovative design. Globally, LG became the third company to win both “Brand of the Year” and “Design Team of the Year” titles after Mercedes-Benz and Audi. The Red Dot Design Award -- one of the three most important design awards in the industry along with the iF Design Award and IDEA (International Design Excellence Award) -- annually honors the best of the best designs in three categories: product design, communication design and design concept. Since 2010 the honorary title “Red Dot: Brand of the Year” has been bestowed upon design-innovators in the category of the Red Dot Award: Communication Design. Previous winners include global household names, such as PepsiCo, Audi AG and Mercedes-Benz. LG Electronics has become the first Asian winner of the “Brand of the Year” title for its 13 wins in the Red Dot Award 2015: Communication Design category, which focuses on visually appealing designs, as well as effective user interfaces that facilitate communication between the product and customers. This year, the Red Dot Design Award received 7,451 entries worldwide. Various LG products flaunting intuitive, human-centric GUIs (Graphic User Interface) won Red Dot Awards this year, such as the LG G4, LG Watch Urbane LTE (both of which sport designs delivering an exceptional visual experience) and the LG Music Flow Wireless Smart Hi-Fi Audio. Also among the winning entries are the LG BECON: Building Energy Control (a solution that automatically predicts the energy consumption of a building and indoor comfort levels to efficiently control facilities and save energy) and the LG Smart ThinkQ (a smart app that lets users control LG smart home appliances in a consolidated manner). Source: Article

Read More........ → November 03, 2015

Allen Solly partners with Wimbledon for men's wear

Premium readymade apparel brand Allen Solly from the house of Aditya Birla Group-owned Madura Fashion and Lifestyle has entered into an exclusive partnership with the famed tennis grand slam tournament Wimbledon to sell men's wear. The partnership will also see the launch of Allen Solly's sub-brand Solly Sport. Solly Sport will offer an exclusive line of men's apparel under a licensing agreement with Wimbledon. The line was designed in collaboration with a French design firm to introduce tennis inspired fashion to India. The new collection will be made available at more than 200 stores. Credited for introducing ‘cotton trousers’ to Indian consumers, Allen Solly had recently, introduced a wide stylish range of cotton Chinos for men. This trouser style is popular because of its slimmer fit and vibrant colour options. Source: Article

Read More........ → February 26, 2015