One street tree can boost Sydney house prices by $30,000 – or cost $70,000 if it’s too close: new study

A single street tree can potentially increase an average Sydney house price by A$30,000, our new research shows. This echoes past research showing street trees not only help boost property prices, but offer other benefits, from improved scenery and privacy to increased shade.

But there’s a catch. Our analysis, published in the international Cities journal, also found that if a street tree is too close, it can actually reduce the selling price by more than $70,000.

Our study looked at more than 1,500 house sales in the City of Sydney from 2021 to 2024, then matched those with detailed council data on nearly 50,000 public trees.

After accounting for other, better known price factors – number of bedrooms, bathrooms, car parking, land size, proximity to the CBD, transport, schools and more – we found trees can be associated with higher house prices. But that price boost only occurred when the trees were about 10–20 metres from a home, such as across the street or near the frontage.

In contrast, trees planted too close – within a 10m radius from the centre of the property – were actually associated with lower sale prices.

This matters beyond Sydney. Every Australian capital city has set tree-planting goals, such as the City of Sydney’s target for 23% tree canopy cover in 2030 and 27% in 2050. Yet many will struggle to meet them, with some facing resistance from residents. Our research explains why tree placement will be crucial if we ever want to meet those targets.

What’s new about this research

Past studies in Perth, as well as several cities in the United States and Canada, have consistently shown trees tend to increase property values.

But what we didn’t know before now was where the benefits stop and the costs begin.

Our study identifies a clear “not in my backyard” (NIMBY) boundary, of around 10m, within which street trees’ economic value turns negative.

That finding is important, because that’s when resident resistance to street trees is likely to be strongest.

This is a first study of its kind to quantify the economic value of public trees by taking advantage of using individual tree-level data managed by the City of Sydney from 2023.

It allowed us to measure tree effects at the finest possible distance from the centre of property: under 10m, 10–20m, 20–50m, 50–100m, and beyond 100m. This is something previous studies could not do when relying on satellite or street imagery.

How tree location affects price

We controlled for all the usual factors that influence house prices, including property features and location amenities. This meant we could measure the impact of trees after accounting for everything else.

We found that distance matters. In dollar terms, one additional tree within 10m of the centre of a property reduced its value by 2.96%. An average home sold in the City of Sydney from 2021 to 2024 was worth $2,613,000 – so that reduction worked out to be a $70,290 cost.

Given the average lot size of 176m² in the City of Sydney, the distance from the centre of an average property to its boundary is typically about 8m.

But if a tree was located 10-20 metres away, it increased the value by about 1.16%, worth an average of $30,310.

If the tree was further than 20 metres away, we found no price difference.

The new study identified a clear ‘not in my backyard’ (NIMBY) boundary, within which street trees’ can actually hit house prices. Belle Co/Pexels, CC BY

This show a clear proximity effect. Trees being too close to a house are a cost risk; trees at a moderate distance are a valued feature; and trees further away are neutral and just part of the neighbourhood amenity.

Our study used more precise data than ever before to calculate the distance between street trees and the centre of each property.

But future research could take this further by measuring the distance from each tree to the house. It could also incorporate resident surveys to better understand how people perceive and value trees near their homes.

Why trees being too close matters

Street trees like these are much loved – but can have hidden downsides, such as damage from roots or branches. Jo Quinn/Unsplash, CC BY

It makes sense that people may see trees close to home as a financial risk.

Trees can cause structural damage to buildings and infrastructure, increase fire hazards, and safety concerns from falling branches.

Rather than dismissing residents’ concerns as NIMBYism, they should be seen as rational market responses to maintenance risks, structural damage, and amenity loss.

Planting plans need resident support

Every Australian capital city has adopted “urban forest” or tree planting strategies, many of them aiming to hit 30-40% canopy cover in coming decades. For example, the City of Melbourne’s target is 40% canopy cover by 2040, while Brisbane City Council is aiming for 50% shade for residential footpaths and bikeways by 2031.

However, there are doubts about whether many of those targets will be met.

There are good reasons for governments to invest in urban trees, as they can protect us from extreme heat and help as a response to climate change. But resistance from homeowners can undermine these policies.

Our research shows residents are more likely to welcome street trees if they’re planted not too close, and not too far, from their homes.

* Thanks to the coauthors of this paper, Qiulin Ke and Bin Chi from University College London.The Conversation

Song Shi, Associate Professor, Property Economics, University of Technology Sydney

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Tata Motors hits 10 lakh commercial vehicle milestone at Lucknow plant

(Photo: Tata Motors)

New Delhi, (IANS) Indian commercial vehicle manufacturer Tata Motors Ltd on Wednesday announced the rollout of its 10th lakh vehicle from its Lucknow plant.

The rollout also marked three‑and‑a‑half decades of operations in Uttar Pradesh, the company said in a release.

In his reaction, Uttar Pradesh Chief Minister Yogi Adityanath said: "The rollout of 10 lakh trucks and buses from Tata Motors’ Lucknow facility is a moment of pride for the entire state. It is a recognition of the state’s capabilities and immense potential, as well as of its talented people."

"Our vision is to transform Uttar Pradesh into a one‑trillion‑dollar economy, with industry and entrepreneurs playing a pivotal role in this journey. The state offers a conducive ecosystem for scalable businesses, supported by a vast consumer market, a young, skilled workforce, and seamless connectivity," he said.

Tata Motors’ success in Uttar Pradesh reflects the strength of this ecosystem and reinforces the state's commitment to fostering responsible industrial growth, creating jobs, building skills and advancing sustainable socio‑economic development, he added.

The milestone vehicle was a zero-emission electric bus, and it highlighted the shared commitment of Uttar Pradesh and Tata Motors to green mobility, aligned with the state’s net-zero 2070 vision and the company’s net-zero target of 2045, the company said.

On this occasion, Tata Sons Chairman N. Chandrasekaran said that the production of Tata Motors' 10th lakh commercial vehicle from its Lucknow facility reflects the strength of its longstanding partnership with Uttar Pradesh.

"Over more than three decades, this collaboration has demonstrated how industry, government and communities can come together to drive industrial excellence, create livelihoods and build capabilities at scale," he added.

"As India’s commercial vehicle industry is undergoing rapid transformation towards cleaner, smarter and more efficient mobility solutions, this milestone underscores Tata Motors’ leadership in shaping the future of mobility," he said, as per the release.

The Lucknow facility, established in 1992 and spread over about 600 acres, has an annual capacity of over one lakh vehicles and supports over 8,000 livelihoods.

It builds industry‑relevant skills through flagship training programmes, and operates as a water‑positive facility powered by 100 per cent renewable energy, the auto manufacturer said.It manufactures a comprehensive range of cargo and passenger commercial vehicles across multiple powertrains, including next-generation zero-emission electric buses and trucks, as well as fuel cell electric vehicles (FCEVs). Tata Motors hits 10 lakh commercial vehicle milestone at Lucknow plant | MorungExpress | morungexpress.com
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India Deep Tech Accelerator announced to help scale up IIT startups


(AI image/IANS)

New Delhi, (IANS) The India Deep Tech Alliance (IDTA) and the University of Chicago’s Polsky Center for Entrepreneurship and Innovation on Tuesday announced the launch of the India Deep Tech Accelerator, a 10‑week programme designed to help IIT‑affiliated deep‑tech startups scale internationally.

The initiative, led by Polsky Center, is developed in collaboration with leading Indian Institutes of Technology (IIT) innovation networks and incubators, including SINE at IIT Bombay, FITT at IIT Delhi, and IIT Madras Research Park, a statement said.

The programme, aimed at supporting India’s emerging deep tech startup ecosystem, will run from April through June 2026 and will be structured for a cohort of up to 15 startups through targeted workshops, coaching, and strategic customer and investor connections.

The accelerator will also include "an India showcase and a Bay Area showcase for top-performing companies in June," the statement said.

The initiative builds a structured, repeatable pathway connecting startups from India’s premier technical institutions with the potential for fundraising and the Polsky Center’s deep experience in venture creation, startup acceleration, and international market access.

The accelerator will run from April through June 2026 and take a cohort of up to 15 startups through targeted workshops, coaching and investor and customer connections. Top performers will be showcased at an India event and a Bay Area showcase in June.

The India Deep Tech Accelerator aims to support globally ambitious, IIT-affiliated startups for near-term commercializsation and financing milestones in the United States and other global markets.

IDTA will provide strategic guidance and founder support, while Aroa Venture Partners has committed up to $2,00,000 per startup for select companies emerging from the accelerator. Several other venture capital firms have committed to contribute to workshops, office hours, selective mentoring, and may provide potential investment support to cohort startups.“India’s IITs produce world‑class engineering and research, but too many deep‑tech breakthroughs still struggle to cross the last mile into scalable commercialisation,” said Sriram Viswanathan, Founding Managing Partner, Celesta Capital, and Founding Executive Committee Member, IDTA. India Deep Tech Accelerator announced to help scale up IIT startups | MorungExpress | morungexpress.com
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Amari Colombo wins Sri Lanka’s Leading Business Hotel 2025 at World Travel Awards


Amari Colombo has been honoured as Sri Lanka’s Leading Business Hotel 2025 at the World Travel Awards (WTA), Asia and Oceania Gala Ceremony held in Hong Kong in October 2025. This accolade recognises the hotel’s exceptional standards of service, contemporary design, and its position as a benchmark for business hospitality in Sri Lanka.

The glittering ceremony, held in partnership with Hong Kong International Airport and InterContinental Grand Stanford Hong Kong, brought together the region’s most distinguished travel and hospitality brands to celebrate excellence across Asia and Oceania.

“We are truly delighted and honoured to be recognised as Sri Lanka’s Leading Business Hotel,” said Amari Colombo General Manager Monty Ariyaratne. “This award is a testament to our team’s unwavering commitment to delivering warm, personalised service and creating an inspiring environment for both business and leisure travellers. We share this achievement with our valued guests and dedicated team members who make the Amari experience so special.”

Amari Colombo, part of ONYX Hospitality Group, embodies modern elegance infused with the warmth of Thai-inspired service. Ideally located in the heart of Colombo’s vibrant business district, the hotel caters to discerning travellers with world-class amenities, stylish meeting spaces, and exceptional dining venues—all designed to foster connection, productivity, and comfort.

The World Travel Awards, established in 1993, are globally recognised as the ultimate hallmark of industry excellence, celebrating the best in travel, tourism, and hospitality. The Asia and Oceania Gala Ceremony 2025 showcased leading lights of the region, including destinations, resorts, hotels, and tourism boards that continue to raise the standard of global travel.

World Travel Awards Founder Graham Cooke remarked: “Tonight we have celebrated the leading lights of travel across Asia and Oceania. Our winners represent the very best in tourism excellence, and I congratulate each and every one for raising the benchmark of achievement across this remarkable region.” Amari Colombo wins Sri Lanka’s Leading Business Hotel 2025 at World Travel Awards | Daily FT
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Hyundai Motor aims to develop India into a ‘strategic export hub’


IANS File Photo

Seoul, (IANS): The head of South Korea's automotive giant Hyundai Motor Group has visited three key overseas markets -- China, the United States and India -- at the start of the new year as part of the group's global expansion strategy, the company said on Wednesday.

Executive Chair Euisun Chung's visits were aimed at exploring business opportunities in major economies that are expected to underpin the group's future growth, while also seeking partnerships with leading global companies, the group said in a press release.

During his visit to India, Chung toured three production facilities -- Hyundai Motor's Chennai and Pune plants and Kia's Anantapur plant -- to review production operations and sales strategies.

Hyundai Motor Group ranks second in the Indian automotive market with a market share of about 20 percent. The three plants have a combined annual output capacity of 1.5 million vehicles.

The group aims to develop India into a "strategic export hub" following the listing of Hyundai Motor India on the Indian stock market in 2024 in what was the largest initial public offering (IPO) in the country's history.

"Hyundai has been able to grow over the past three decades thanks to the support of the Indian people," Chung was quoted as saying. "We must pursue a home-brand strategy for the next 30 years so that Hyundai can become a truly national company in India."

During his 10-day trip through Tuesday, Chung attended the Korea-China Business Forum held in conjunction with President Lee Jae Myung's state visit to China, and the world's largest IT and electronics exhibition, CES 2026, in Las Vegas, and toured the group's production facilities in India, reports Yonhap news agency.

In Beijing, Chung exchanged views with Zeng Yuqun, chairman of Contemporary Amperex Technology Co. (CATL), the world's largest battery maker, on cooperation in the electric vehicle (EV) battery sector. He also met with Hou Qijun, chairman of China Petroleum & Chemical Corp. (Sinopec), to discuss potential collaboration in hydrogen-related businesses.

To boost sales in China, Hyundai Motor Co. launched its first China-dedicated EV model, the Elexio, in October and plans to expand its EV lineup in the world's largest automobile market to six models by 2030. Its smaller affiliate, Kia Corp., plans to strengthen its Chinese EV lineup by introducing at least one new model each year through 2027, following the launch of the EV6 in 2023.

At CES 2026, Chung held meetings with executives from global big-tech companies, including Nvidia Corp. CEO Jensen Huang and Qualcomm Inc. Chief Operating Officer (COO) Akash Palkhiwala.The group unveiled its artificial intelligence (AI) and robotics strategy at the exhibition, with the presentation of Atlas, a humanoid robot developed by its U.S. subsidiary Boston Dynamics, drawing significant attention. Hyundai Motor aims to develop India into a ‘strategic export hub’ | MorungExpress | morungexpress.com
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More than 1 billion 5G subscriptions expected in India by 2031: Report

IANS Photo

New Delhi, (IANS): India is set to cross 1 billion 5G subscriptions by the end of 2031, a new report said on Thursday.

This would give the country a 79 per cent 5G subscription penetration, reflecting rapid growth in adoption just three years after the service began rolling out nationwide, according to the November 2025 edition of the Ericsson Mobility Report.

The report highlights that India is one of the fastest-growing 5G markets globally. By the end of 2025, the country is expected to reach 394 million 5G users, accounting for 32 per cent of all mobile subscriptions.

Ericsson India MD Nitin Bansal said that mobile data usage in India is the highest in the world, with average consumption at 36 GB per month per smartphone, projected to rise to 65 GB by 2031.

He added that affordable 5G FWA (Fixed Wireless Access) equipment and heavy data usage are driving this surge.

Globally, the report forecasts 6.4 billion 5G subscriptions by 2031, making up about two-thirds of all mobile subscriptions.

In 2025 alone, global 5G subscriptions are expected to reach 2.9 billion, rising by 600 million in a single year.

Network coverage is also expanding quickly, with 400 million more people gaining 5G access in 2025.

By the end of that year, half of the global population outside mainland China is expected to be covered.

Mobile network data traffic rose 20 per cent between Q3 2024 and Q3 2025, driven mainly by India and China.

By 2025, 5G networks will handle 43 per cent of all mobile data, a number expected to jump to 83 per cent by 2031.

Fixed Wireless Access continues to grow as a major 5G use case. The EMR estimates that 1.4 billion people will be connected through FWA by 2031, with 90 per cent of these users on 5G networks.Currently, 159 service providers already offer 5G-based FWA services, representing about 65 per cent of all FWA operators worldwide, the report said. More than 1 billion 5G subscriptions expected in India by 2031: Report | MorungExpress | morungexpress.com
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Intracom Telecom Expands Strategic Collaboration with Nova to Enhance Enterprise Connectivity


Posted by Harry Baldock, Intracom Telecom, a global technology systems and solutions provider, and Greece’s largest network infrastructure manufacturer, announces the expansion of its collaboration with Nova, a member of United Group the leading telecommunications and media provider in Southeast Europe and a pioneering provider of mobile, internet, and video services. Nova will begin deploying Intracom Telecom’s WiBAS™ G5 Smart and WiBAS™ G5 GigaConnect FWA platforms to deliver reliable high-speed enterprise connectivity over Nova’s 5G mmWave spectrum at 26.5–27.5 GHz.

This deployment marks an important step in Nova’s ongoing investment in high-speed access infrastructure, aimed at supplying business customers with highly reliable broadband services. Operating in the 26.5–27.5 GHz band, the WiBAS™ G5 platform enables Nova to unlock substantial network capacity and deliver consistent performance, ensuring robust connectivity even in demanding enterprise environments.

Since 2021, Intracom Telecom and Nova have been engaged in a multi-year network modernization program utilizing Intracom Telecom’s field-proven WiBAS™ Point-to-Multipoint (PMP) technology. This nationwide initiative has focused on expanding coverage and capacity across Greece’s major metropolitan areas, connecting thousands of business customers with next-generation wireless access solutions. The ongoing expansion reinforces Nova’s strategy to deliver resilient, ultra-fast connectivity to enterprises of all sizes.

“Our collaboration with Nova continues to grow stronger as we jointly build the foundation for a high-capacity enterprise connectivity network in Greece,” commented Ioannis Tenidis, Director for Wireless Product Line Management at Intracom Telecom. “The deployment of our WiBAS™ G5 platform will enable Nova to deliver unmatched performance and reliability to its business subscribers on valuable 5G mmWave spectrum.”

Thanos Theodoropoulos, Access & Transmission Senior Manager at Nova, added: “Intracom Telecom has been a trusted technology partner in our multi-year effort to modernize and expand our enterprise wireless services. The new WiBAS™ G5 solutions enable us to offer even higher speeds and resilient connectivity to our customers, supporting Greece’s digital transformation.” Intracom Telecom Expands Strategic Collaboration with Nova to Enhance Enterprise Connectivity - Total Telecom
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KKR–Singtel consortium near $10bn deal for STT GDC


Posted by Harry Baldock, The move seeks to capitalise on Southeast Asia’s booming date centre market

This week, media reports suggest that a consortium led by KKR and Singtel is closing in on a deal to acquire ST Telemedia Global Data Centres (STT GDC).

Negotiations, which are already at an “advanced stage”, would value the data centre business at around $10.22 billion.

“Singtel, as part of a consortium, continues to have discussions in relation to STT GDC. While these discussions are at an advanced stage, there is no certainty that such discussions will lead to any definitive or binding agreement,” said Singtel in a statement on Sunday.

STT GDC owns and operates around 100 data centres in over 20 markets, including Singapore, Malaysia, India, Germany, Italy, and the UK, according to the company website

Rumours that KKR and Singtel were in discussions to acquire STT GDC were first reported in July last year.

Both companies already hold stakes in the business, having jointly invested $1.3 billion in 2024, with KKR owning 14.1% and Singtel 4.2%. The remaining majority stake in STT GDC is held by ST Telemedia, itself owned by Singapore’s state-owned holding company Temasek.

For Singtel, the deal would represent the operator’s latest step in its drive to become a regional AI data centre powerhouse.

The company’s Digital InfraCo unit was rebranded as Nxera in 2024, with the company aiming to expand its data centre capacity in Southeast Asia to 200MW by the end of 2027 in partnership with Nvidia.

By combining Nxera’s existing and planned data centre assets in Singapore, Malaysia, Thailand, and Indonesia with those of STT GDC, Singtel would immediately become one of the region’s largest digital infrastructure players.

KKR, on the other hand, already owns roughly 155 facilities with a pipeline of 12-gigawatts of capacity. The company has been on a spending spree in recent years to grow this capacity even further, most recently including a $1.5 billion investment in Global Technical Realty, a company specialising in building bespoke facilities for hyperscalers like Amazon, Microsoft, and Google.How is the data centre landscape evolving in 2026? Join the industry in discussion at Total Telecom’s Hyperscale Live event! KKR–Singtel consortium near $10bn deal for STT GDC - Total Telecom
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Domestic travel demand drives structural growth in India's hospitality market

IANS Photo

New Delhi, (IANS): The Indian hospitality market is exhibiting higher structural growth driven primarily by domestic travel demand, which makes the sector less exposed to global shocks than in the pre-Covid-19 period, a report said on Wednesday.

The report from ICRA said industry revenues are expected to grow in FY26 despite a high FY25 base, supported by leisure travel, meetings, incentives, conferences and events, weddings, and business travel.

Pan‑India premium hotel occupancy rate is anticipated to hold at 72-74 per cent in FY26, with average room rates for premium hotels projected to rise to Rs 8,200-8,500 in FY26.

This follows room rates of Rs 8,000-8,200 in FY25, the report said.

Despite subdued foreign tourist arrivals, the overall demand scenario remains unaffected, with demand drivers having broadened significantly, supporting the sector’s next phase of expansion.

The ratings agency forecasted the upcoming Union Budget to continue its focus on measures supporting tourism and infrastructure investments, ease of doing business, and enhanced connectivity and accessibility.

With supply growth continuing to trail demand, policy frameworks enabling favourable financing terms are expected to support inventory addition and sustain the next phase of hotel expansion in India.

Supply growth continues to trail demand expansion, boosting pricing power and pushing revenue per available room to record highs, the report said. This persistent demand-supply imbalance has strengthened sector profitability and supports calibrated capacity addition across markets.

“The market can support multiple formats and price points, pushing hotel companies to diversify beyond the traditional upscale business hotel,” said Sruthi Thomas, Vice President & Sector Head, Corporate Ratings, ICRA Limited.

“There is an increasing preference towards asset‑light operating models, including management contracts and franchise models, which generate fee‑based, high‑margin income, require minimal capital, and improve return on capital employed and free cash flows,” she said.

The ratings agency predicted sustained demand and pricing power to support revenue growth for the premium hotel segment in H2 FY2026 and FY2027.The room occupancy and average room rates are estimated at 69-71 per cent and Rs. 8,100-8,200, respectively, in nine months of FY26, the report said. Domestic travel demand drives structural growth in India's hospitality market | MorungExpress | morungexpress.com
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Yiwu: The world’s largest trading hub

A worker loads rolls of steel plate at a steel market in China's Zhejiang province. via AP -

I had the privilege of travelling to Yiwu City in Zhejiang Province with a delegation from the Caribbean, hosted by China’s Ministry of Foreign Affairs.

What we witnessed was nothing short of breathtaking: the deliberate construction of what China envisions as the largest trading hub in the world – a city that has already earned the title of the "world’s supermarket."

For anyone unfamiliar with Yiwu, think of it as the national showroom of China.

The country is massive, and for foreign businesses, navigating where to start can feel overwhelming. Yiwu solves this by serving as a central starting point: vendors, manufacturers and traders from all over China have permanent setups there.

Once connections are made in Yiwu, those relationships extend into every corner of the country.

From street peddlers to a global marketplace

Yiwu’s rise is a story of grassroots entrepreneurship.

In the late 1970s, poor farmers and traders, forbidden by the state to do business, set up illicit roadside markets to survive.

By 1982, local leaders broke ranks with Beijing and legalised trading under the "Four Allows" policy – allowing farmers to sell, long-distance trafficking, multi-channel competition and the creation of markets.

Fast forward to today, and Yiwu is home to over 75,000 individual booths trading 400,000 products across 40 industries.

It is estimated that nearly 600,000 foreign visitors come annually, with 15,000 foreign traders living permanently in the city.

The numbers behind the "world’s supermarket"

Yiwu’s economy continues to surge. Between January and July 2024, its import and export value hit US$53.1 billion, up 18.1 per cent year-on-year.

Exports reached US$47.0 billion, led by labour-intensive goods like textiles (up 23.5 per cent) and mechanical and electrical products (up 15.6 per cent).

A fashion accessories vendor talks to a customer on the phone at the Yiwu International Trade Market in Yiwu, eastern China's Zhejiang province. AP PHOTO -

Sporting goods spiked by 37.8 per cent, driven by global events like the European Cup and Olympics.

But perhaps more interesting is Yiwu’s pivot from "sell global" to "buy global."

The city is addressing its 1:10 import-to-export imbalance, aiming to push imports to US$14 billion by the end of 2024 and US$42 billion by 2030.

For Caribbean exporters, that means an opening: Yiwu doesn’t just want to sell to the world – it wants to buy from it.

The future: Yiwu’s global digital trade centre

The crown jewel of Yiwu’s evolution is the Yiwu Global Digital Trade Centre (GDTC) – a CNY 8.2 billion project spanning 1.25 million square metres. It is described as a "sixth-generation market," blending physical trade with cutting-edge technologies like AI, blockchain, IoT and 5G.

At its heart is the "digital brain" – a sci-fi inspired hub that integrates product display, business exchanges and data services.

Already, 30,000 Yiwu merchants use AI daily, producing multilingual videos in English, Spanish and Arabic to promote products. Blockchain underpins transaction trust, offering tamper-proof trade records.

Yiwu is also positioning itself financially with Yiwu Pay, a global payment platform partnered with over 400 banks across 100 countries, designed for the small-value, high-volume transactions typical of e-commerce.

Why this matters for the Caribbean

For small businesses in the Caribbean, Yiwu is a game-changer. Unlike most wholesale hubs that demand massive bulk orders, Yiwu vendors often allow minimum order quantities (MOQs) as low as ten-50 pieces.

Add in the logistics advantage – the ability to consolidate products from dozens of suppliers into one shipment – and Caribbean SMEs can now test products and scale without crippling upfront costs.

At the same time, the risks are clear.

China’s growing influence in the Caribbean has sparked debates around trade imbalances and debt dependencies

In 2020, the region held a US$51.2 billion trade deficit with China.

Countries like Suriname already owe over 14 per cent of GDP in debt to China, complicating IMF negotiations.

This means our engagement with Yiwu must be strategic, not passive.

It cannot be about replacing one dependency with another, but about diversifying supply chains and positioning the Caribbean as both a buyer and a seller in this new global ecosystem.

Final thoughts

Walking through Yiwu’s Global Digital Trade Centre felt like looking into the future of commerce.

This is beyond just a marketplace – it’s China’s bid to redefine global trade.

For the Caribbean, the message is clear: Yiwu offers lower sourcing costs, global logistics, and a path to sell into China’s vast consumer market. But we must engage strategically, aware of the geopolitical stakes.

The global trading map is being redrawn – and if the Caribbean wants a seat at the table, it starts here.

Keron Rose is a Caribbean-based digital strategist and digital nomad currently living in Thailand.

He helps entrepreneurs across the region build their digital presence, monetise their platforms and tap into global opportunities.

Through his content and experiences in Asia, Rose shares real-world insights to help the Caribbean think bigger and move smarter in the digital age.Listen to the Digipreneur FM podcast on Apple Podcasts, Spotify, or YouTube. Yiwu: The world’s largest trading hub - Trinidad and Tobago Newsday:
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AT&T drops DEI to get $1bn spectrum deal approved


Posted by Harry Baldock: The FCC has approved AT&T’s $1.02 billion spectrum acquisition from UScellular on the condition that the company terminates its DEI initiatives, amid concerns over industry consolidation and its impact on rural connectivity and competition.

The Federal Communications Commission has approved AT&T’s $1.02 billion purchase of spectrum licenses from UScellular, conditional on AT&T’s formal commitment to end its Diversity, Equity and Inclusion (DEI) programmes.

According to the FCC, the acquisition, which transfers 1,250 million MHz-Pops of 3.45 GHz and 331 million MHz-Pops of 700 MHz B/C block licenses, will enhance AT&T’s network coverage, capacity and performance and thus improve the customer experience.

AT&T notified the FCC in a letter that it will terminate DEI activities as part of the conditions tied to the transaction, a move the company said was necessary to obtain regulatory approval. Industry reporting and the FCC statement place this decision squarely within the commission’s recent practice under Chair Brendan Carr of making cessation of DEI programmes a term of certain approvals.

The Rural Wireless Association opposed the deal, arguing it risks further consolidation and could harm competition and roaming options for rural consumers, potentially raising prices for wireless plans. The FCC acknowledged these concerns but concluded the net effect would be to strengthen AT&T’s network performance for customers.

The AT&T transaction follows a broader pattern in which major carriers have agreed to end DEI initiatives to secure FCC clearance: T‑Mobile ended DEI programmes while seeking approval for its purchases of much of UScellular’s retail operations and customers, and Verizon made similar concessions in its approval to acquire Frontier Communications’ assets.

UScellular’s investor release confirms the company has monetised a significant portion of spectrum excluded from earlier transactions with other bidders, and FCC filings provide the regulatory context by mapping MHz‑POP holdings across carriers, data used to assess concentration and potential competitive impacts.The move is the second largescale spectrum purchase for AT&T this year, after the operator bought low-band and mid-band spectrum from EchoStar earlier this year fr $23 billion s AT&T drops DEI to get $1bn spectrum deal approved | Total Telecom
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Sri Lanka shines at World Travel Market 2025: Showcasing island’s tourism excellence to world


In collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB), the High Commission of Sri Lanka in London has marked a remarkable level of participation by the nation’s tourism industry at World Travel Market (WTM) 2025, held from 4–6 November 2025 at the ExCel London. A delegation of 92 leading travel and tourism partners represented the island, highlighting its vibrant and rapidly growing tourism sector to an international audience. The Sri Lanka Pavilion provided a dynamic platform for B2B meetings, networking, and collaboration between global travel and hospitality professionals.

During his welcome remarks at the opening of the Sri Lanka Pavilion, High Commissioner Nimal Senadheera expressed his appreciation to all partners and participants, noting that their collective effort created a powerful platform to showcase the island as a premier global destination. He highlighted that over 1.8 million visitors had already been welcomed by Sri Lanka in 2025, with the United Kingdom remaining the second-largest source market, contributing more than 170,000 arrivals by October. The Pavilion was also graced by The Lord Hannett of Everton OBE, the United Kingdom’s Trade Envoy to Sri Lanka, who praised the strong partnership between the two nations and emphasised the importance of continued collaboration in trade, tourism, and culture. SLTPB Chairman Buddhika Hewawasam noted that Sri Lanka’s renewed focus on sustainable tourism, wellness, and wildlife reflected its commitment to responsible, high-quality growth and meaningful travel experiences.

Parallel to the Sri Lanka Pavilion, a press conference was held on 5 November at WTM, bringing together a significant gathering of UK travel and tourism media, journalists, and PR representatives. The event provided a high-profile platform to share the latest developments in the sector, including government priorities, enhanced air connectivity through Sri Lankan Airlines, and sustainable tourism initiatives. Speakers included High Commissioner Senadheera, SLTPB Chairman, SLTPB Director of Marketing Dushan Wickramasuriya, Regional Manager Europe and Americas at Sri Lankan Airlines Chinthaka Weerasinghe, and, BGTW Chair Chris Coe. Also present at the head table were SLAITO President Nalin Jayasundera and, THASL President M. Shanthikumar representing the country’s travel and hospitality sectors.

Visitors to the Sri Lanka Pavilion were treated to a vibrant celebration of the island’s culture and heritage, featuring traditional dance performances and the serving of renowned Ceylon Tea, offering guests an authentic taste of the island’s warmth and hospitality. The Pavilion at WTM 2025 once again reaffirmed the country’s position as a resilient, innovative, and welcoming destination, ready to inspire travellers and strengthen global tourism partnerships. Sri Lanka shines at World Travel Market 2025: Showcasing island’s tourism excellence to world | Daily FT
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Paytm wants Sri Lanka to build “world’s most seamless travel corridor” for Indian tourists

Paytm CEO for Travel and COO for Consumer Payments Vikash Jalan – Pic by Ruwan Walpola
  • Says modern tourism depends on seamless, invisible payments and destinations become more attractive when travellers do not worry about currency or acceptance
  • Notes with UPI acceptance in Sri Lanka, Indian arrivals boosted; opines country could attract 1 m Indians annually if payments become fully frictionless
  • Stresses digital payments must reach micro-merchants and SMEs, enabling homestays, guides, tuk-tuk drivers and fishermen to earn instantly, become visible to all
  • Suggests creating a national fintech-tourism task force to build a unified digital journey for travellers, make India-Sri Lanka travel corridor most seamless in the region
By Charumini de Silva: Paytm CEO for Travel and COO for Consumer Payments Vikash Jalan on Wednesday urged Sri Lanka to position itself as the “most frictionless, trusted, and convenient overseas destination” for Indian travellers, insisting that digital payments and fintech infrastructure will be just as critical as flights, hotels, and marketing in shaping the country’s next phase of tourism growth.

Speaking at the India-Sri Lanka Tourism Connect forum on the theme “Role of Fintech in Tourism Experiences,” Jalan said modern tourism is increasingly defined by action and ease, not advertising, and that seamless payment experiences are now fundamental to destination choice, visitor satisfaction, and spending levels.

“A traveller shouldn’t have to worry about currency, conversion, or acceptance. When payments disappear into the background, destinations become instantly more attractive,” he pointed out.

He explained that payments are often invisible when they work smoothly, but “painfully visible” when they don’t; affecting not only the individual tourist, but also a destination’s revenue, reputation, and repeat visitation.

A frictionless payment layer, he said, creates a self-reinforcing cycle; destination choices expand, travellers increase, revenues rise, and experience quality improves, helping that destination win in a highly competitive regional market.

Jalan stressed that India’s payments ecosystem is now among the most advanced in the world, driven by Unified Payments Interface (UPI), which processed 85 billion transactions last year, accounting for over 83% of all non-cash retail payments.

“India has gone from ‘cash-first to mobile-first in less than a decade’ and Sri Lanka’s rapid progress in digital payments places it on a parallel track,” he said.

He said over 67% of Sri Lanka’s merchant transactions now run through digital channels, and with UPI acceptance enabled in Sri Lanka in 2024, Indian travellers can simply ‘scan and pay’ as they would at home.

“This changes everything,” Jalan said, pointing to the sharp rise in Indian arrivals.

He noted that Sri Lanka saw 430,000 Indian visitors in 2024, up from 300,000 the previous year, and has already welcomed over 450,000 Indians in the first 10 months of 2025. “If Sri Lanka reaches its projected 3 million annual tourist arrivals, at least 1 million could come from India alone, especially if Sri Lanka becomes a fully frictionless UPI-enabled destination,” he added.

Jalan described the opportunity as transformational, particularly with the next wave of outbound Indian travellers emerging from tier-2 and tier-3 cities. These new travellers are value-conscious, but digitally confident.

“They trust Indian apps, Indian payment systems and Indian digital journeys. If Sri Lanka gets the experience right, it becomes closer than Bangkok, more convenient than Dubai and more interesting than many Southeast Asian markets,” he said.

To unlock this potential, Jalan argued that payment acceptance must be universal, extending beyond hotels and big retailers to micro-merchants, homestays, guides, tuk-tuk drivers, craft sellers, fishermen and local eateries.

He outlined how fintech can bring thousands of Sri Lankan small and medium enterprises (SMEs) into the formal digital economy, making them discoverable and bookable, while enabling transparent pricing and instant settlements.

“Imagine a fisherman in Jaffna getting paid instantly through QR, or a small homestay in Yala earning digitally from Indian travellers. When you solve trust and transparency, participation increases and prices stabilise naturally,” he opined.

He added that digital payments generate valuable insights to personalise tourism offerings whether for families heading to beaches, couples preferring hill country, or younger groups seeking nightlife and adventure. “A mature payments ecosystem allows Sri Lanka to curate experiences at scale,” he said.

Jalan proposed developing a national fintech–tourism task force bringing together Government, tourism authorities, banks, fintech companies and travel platforms to address issues such as cross-border settlements, QR standardisation, and merchant on-boarding and regulatory clarity.

He said this could evolve into a unified marketplace allowing travellers to discover, book, pay and experience everything in one digital journey.

Jalan said fintech is no longer an add-on, but the invisible backbone of modern tourism. “Imagine a traveller who plans on Paytm, lands in Colombo, discovers local gems, moves around easily, pays instantly, books the next experience on the go and returns home already planning the next visit. That is what happens when payments and travel work together,” he said.

“India has fintech. Sri Lanka has the most charming destination. It’s time to connect them and build the world’s most seamless travel corridor,” he added. Paytm wants Sri Lanka to build “world’s most seamless travel corridor” for Indian tourists | Daily FT
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World cereal output to pass record threshold in 2025 – FAO


The Food and Agriculture Organization of the United Nations (FAO) has released updated forecasts for world cereal markets in 2025. Thanks to larger-than-expected wheat harvests, especially in Argentina, global cereal output is now foreseen to surpass three billion tonnes for the first time ever, rising 4.9 percent to 3.003 billion tonnes. Coarse grain and rice outputs are both expected to increase from the previous year, with world rice output projected to grow by 1.6 percent, led by Bangladesh, Brazil, China, India and Indonesia.

The new Cereal Supply and Demand Brief also offers preliminary updates on trends in the ongoing winter wheat season in the northern hemisphere and coarse grain plantings in the southern hemisphere.

World cereal utilization in 2025/26 is now expected to increase by 2.1 percent from the previous year. Based on the updated forecasts, global cereal stocks are predicted to expand by 6.5 percent to a record high of 925.5 million tonnes, while the new forecast for world trade in cereals in 2025/26 points to a 3.3 percent increase to 500.6 million tonnes.More details are available here. custom title
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Franchise businesses have long been plagued by scandals. Domino’s is just the latest

Jenny Buchan, UNSW Sydney

The blue and red boxes with white dots are immediately recognisable as containing Domino’s pizzas. The pizza chain is Australia’s largest and is run as a franchise, with the ASX-listed public company Domino’s Pizza Enterprises holding the Australian master franchise rights.

Industry analysts IBISWorld calculate Domino’s has 4.2% of the fast food and takeaway market in Australia.

But recent reports suggest all is not well with many of the store owners, who are struggling with rising costs and declining profitability.

Troubling reports

The central issue appears to be what the federal government describes in its code of conduct as the “the imbalance of power between franchisors and franchisees”.

The Australian Financial Review has reported troubling claims in two key areas:

  • Domino’s appears to have doubled the margin on the key food ingredients it sells to franchisees and increased its advertising levy, according to a letter from store owners represented by the Australian Association of Franchisees. This could reduce their profitability

  • Domino’s Australian chief operating officer, Greg Steenson, reportedly encouraged franchisees in a presentation to take advantage of restructuring schemes that allow insolvent companies to continue to trade by negotiating repayment plans with the tax office and other creditors.

In a letter to Domino’s quoted in the report, the franchisees said their earnings have remained flat for 15 years, and have not kept up with inflation.

A long history of disputes

A former franchisee told a parliamentary inquiry into the franchising model the margin squeeze meant

franchisees can be ripped off by [Domino’s Pizza Enterprises] when forced to buy supplies at a higher price than they could get through their wholesalers.

He said the cost of food, labour, rent and other fixed costs had risen, but in 2019 pizzas were still sold at 1990s prices. “Nobody is left to pay for this but the franchisees,” the former owner said.

According to the Financial Review article, the cost of supplies remains a problem for franchisees. Time will tell whether Domino’s proposed 70 cent increase in pizza prices will help.

In response to questions from the Financial Review, Domino’s said the food margin had not “materially changed” in five years, despite volatility in ingredients prices.

Government reviews found the previous regulations had loopholes that did not sufficiently protect franchisees. There have been a string of high-profile disputes involving auto services company Ultra Tune, coffee chain 85 Degrees Coffee, Pizza Hut and others.

Following a 2024 inquiry, changes to the code of conduct were introduced this year.

Advertising costs on the rise

Advertising expenditure comes from what is now known as a “special purpose fund” in the code of conduct. Franchisors need to provide franchisees with disclosure about how the money is spent.

In 2017, the consumer regulator Australian Competition and Consumer Commission fined Domino’s A$18,000 for allegedly slipping on its obligations to advise franchisees about its marketing spend.

Ensuring franchisees have a genuine say in how their increased contribution is spent could help to address any imbalance of power between Domino’s and its franchisees.

Franchisees reportedly now pay 6% of their earnings to Domino’s for marketing and advertising, up from 5.35%. That is in addition to 7% of gross sales paid as royalties, and other costs for email and bookkeeping.

What insolvent means

The insolvency law for small businesses is explained by the Australian Taxation Office as a process that enables financially distressed but viable firms to restructure their existing debts and continue to trade.

The press reports say the franchisees of about 65 Domino’s stores were on repayment plans with the Australian Taxation Office. Many franchisees own two or more outlets.

Under the Corporations legislation, companies on these repayment plans may be trading insolvent, or believe they will become insolvent. Insolvent means they cannot pay their debts when they fall due. If this is the case, a key question that needs to be answered by Domino’s is whether their franchised outlets can become profitable.

In another media report, Domino’s was quoted as saying it disputed the number of stores on repayment plans, adding it was a “significantly smaller” number of franchisees.

The company was contacted for comment but did not respond before deadline.

What this means for the stores

So what does this mean for Domino’s store owners who may be trading insolvent?

Under the law, the restructuring process allows eligible small business companies:

  • to retain control of the business, property and affairs while developing a plan to restructure with the assistance of a small business restructuring practitioner
  • to enter into a restructuring plan with creditors.

If a company proposes a restructuring plan to its creditors, it is taken to be insolvent. This is a game changer for the franchisee and its creditors.

Franchisees receive protection from creditors who want to enforce rights under existing contracts. A franchisee’s creditors include suppliers, its landlord, employees, the tax office and the franchisor (in this case, Domino’s).

Currently these store owners are protected from any creditors pushing them to pay their debts. The restructuring process gives the store owners some breathing room while the debt negotiations take place.

The imbalance of power persists

Despite government inquiries and reviews, it seems the imbalance of power between the Domino’s franchisees and their franchisor persists.

But Domino’s can’t afford to stay the same. Franchisees need to make a profit. The move to enter restructuring could be a temporary band aid.

Domino’s largest shareholder and executive chairman, Jack Cowin, was appointed in July after the former chief executive left after just seven months. Cowin understands the franchised fast food sector and has pledged to lead a cost reduction program that will improve the profitability of stores.The Conversation

Jenny Buchan, Emeritus Professor, Business School, UNSW Sydney

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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More than 1 billion 5G subscriptions expected in India by 2031: Report

IANS Photo

New Delhi, (IANS): India is set to cross 1 billion 5G subscriptions by the end of 2031, a new report said on Thursday.

This would give the country a 79 per cent 5G subscription penetration, reflecting rapid growth in adoption just three years after the service began rolling out nationwide, according to the November 2025 edition of the Ericsson Mobility Report.

The report highlights that India is one of the fastest-growing 5G markets globally. By the end of 2025, the country is expected to reach 394 million 5G users, accounting for 32 per cent of all mobile subscriptions.

Ericsson India MD Nitin Bansal said that mobile data usage in India is the highest in the world, with average consumption at 36 GB per month per smartphone, projected to rise to 65 GB by 2031.

He added that affordable 5G FWA (Fixed Wireless Access) equipment and heavy data usage are driving this surge.

Globally, the report forecasts 6.4 billion 5G subscriptions by 2031, making up about two-thirds of all mobile subscriptions.

In 2025 alone, global 5G subscriptions are expected to reach 2.9 billion, rising by 600 million in a single year.

Network coverage is also expanding quickly, with 400 million more people gaining 5G access in 2025.

By the end of that year, half of the global population outside mainland China is expected to be covered.

Mobile network data traffic rose 20 per cent between Q3 2024 and Q3 2025, driven mainly by India and China.

By 2025, 5G networks will handle 43 per cent of all mobile data, a number expected to jump to 83 per cent by 2031.

Fixed Wireless Access continues to grow as a major 5G use case. The EMR estimates that 1.4 billion people will be connected through FWA by 2031, with 90 per cent of these users on 5G networks.Currently, 159 service providers already offer 5G-based FWA services, representing about 65 per cent of all FWA operators worldwide, the report said. More than 1 billion 5G subscriptions expected in India by 2031: Report | MorungExpress | morungexpress.com
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More than 1 billion 5G subscriptions expected in India by 2031: Report

IANS Photo

New Delhi, November 20 (IANS): India is set to cross 1 billion 5G subscriptions by the end of 2031, a new report said on Thursday.

This would give the country a 79 per cent 5G subscription penetration, reflecting rapid growth in adoption just three years after the service began rolling out nationwide, according to the November 2025 edition of the Ericsson Mobility Report.

The report highlights that India is one of the fastest-growing 5G markets globally. By the end of 2025, the country is expected to reach 394 million 5G users, accounting for 32 per cent of all mobile subscriptions.

Ericsson India MD Nitin Bansal said that mobile data usage in India is the highest in the world, with average consumption at 36 GB per month per smartphone, projected to rise to 65 GB by 2031.

He added that affordable 5G FWA (Fixed Wireless Access) equipment and heavy data usage are driving this surge.

Globally, the report forecasts 6.4 billion 5G subscriptions by 2031, making up about two-thirds of all mobile subscriptions.

In 2025 alone, global 5G subscriptions are expected to reach 2.9 billion, rising by 600 million in a single year.

Network coverage is also expanding quickly, with 400 million more people gaining 5G access in 2025.

By the end of that year, half of the global population outside mainland China is expected to be covered.

Mobile network data traffic rose 20 per cent between Q3 2024 and Q3 2025, driven mainly by India and China.

By 2025, 5G networks will handle 43 per cent of all mobile data, a number expected to jump to 83 per cent by 2031.

Fixed Wireless Access continues to grow as a major 5G use case. The EMR estimates that 1.4 billion people will be connected through FWA by 2031, with 90 per cent of these users on 5G networks.Currently, 159 service providers already offer 5G-based FWA services, representing about 65 per cent of all FWA operators worldwide, the report said. More than 1 billion 5G subscriptions expected in India by 2031: Report | MorungExpress | morungexpress.com
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Maruti Suzuki's Jimny 5-door export from India surpasses 1 lakh units milestone

IANS Photo

New Delhi, (IANS): In a landmark achievement, the Jimny 5-door SUV has surpassed a cumulative export of 1 lakh units from India, Maruti Suzuki India Limited said on Thursday.

Jimny 5-door export journey began in 2023, shortly after the SUV made its debut in India. The SUV, manufactured exclusively in India, has been shipped across more than 100 countries, including Japan, Mexico, and Australia.

"Jimny 5-door’s entry in Japan in January 2025, under the name 'Jimny Nomade', sparked off an overwhelming response with orders crossing the 50,000 mark within days of introduction. This reflects Jimny’s strong resonance in one of the world’s most evolved and quality-conscious automobile markets," the company said.

According to Maruti Suzuki, the Jimny 5-door is built for performance, combining a ladder-frame chassis with Suzuki’s proven ALLGRIP PRO (4WD), offering superior off-road dynamics and stability.

Powered by a 1.5-litre petrol engine, it embodies a balance of durability, simplicity and dependable performance, traits that appeal to both rugged terrain drivers and global customers attuned to quality and functionality.

“The Jimny has over half a century of heritage globally. Jimny 5-door crossing 1 lakh export mark is a proud achievement for Maruti Suzuki. We are deeply thankful to customers around the world for their trust in this acclaimed SUV," Maruti Suzuki India Limited Managing Director and CEO, Hisashi Takeuchi, said.

Jimny’s strong off-road DNA, reliable performance and uncompromising quality have earned admiration in over 100 countries, he added.

The Jimny, along with 16 other models exported by Maruti Suzuki, stands as a shining example of ‘Make in India for the World’.

The year-on-year rise in the company’s exports reflects the love and confidence of customers in our products and highlights India’s rise as a hub for world-class automobile manufacturing, Takeuchi said.

This achievement reinforces Maruti Suzuki’s robust and sustained export growth trajectory.

With over 2 lakh vehicles exported in H1 FY 2025-26, the company grew by around 40 per cent and recorded its highest-ever half-yearly export volume. In FY 2024-25, the Company had exported over 3.3 lakh vehicles.Maruti Suzuki commands over 46 per cent share in India’s passenger vehicle exports.Maruti Suzuki's Jimny 5-door export from India surpasses 1 lakh units milestone | MorungExpress | morungexpress.com
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Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal

Australia continues to rely on billboard-style and cinematic advertising to promote itself as a destination. This approach, used for decades, presents a national image built around iconic sites and curated visuals.

While this style may appeal to tourism bodies because of the celebrity-fronted content and central control, it is increasingly out of step with how modern travellers plan their journeys.

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet people where they are.

Authenticity beats curated content

Social media is a central source of travel inspiration, particularly for Gen Z and millennials, according to a global survey of 20,000 respondents across all age groups.

Almost 90% of young travellers discover new destinations through TikTok, and 40% say they have booked a trip directly because of something they saw on the platform.

What matters most is not just reach, but trust.

Influencers shape behaviour from desire to booking and post-trip sharing. Their impact rests on perceived authenticity. Real people telling stories resonate more than stylised ads.

Storytelling sits at the heart of this shift, and tourism providers can engage in this form of storytelling, too. Airbnb’s Host Stories campaign invites hosts to share personal narratives through short videos and blog posts.

By highlighting real hosts and their daily lives, marketing moves beyond selling places and instead emphasises authentic, locally rooted connections that resonate with travellers.

It introduces travellers to places through personal experience, grounded in local knowledge and genuine connection.

User-generated content builds trust

A 2025 study found user-generated content enhances emotional connection and perceived authenticity with potential tourists.

Stumbling on a friend’s holiday photo or a short travel video in their feed can increase the appeal of a destination. Unlike traditional advertising, which requires deliberate placement, peer content can influence simply by appearing in everyday browsing.

Australia has used participatory storytelling before. One powerful example is Tourism Queensland’s 2009 Best Job in the World campaign, which invited applicants from around the world to compete for a six-month caretaker role on Hamilton Island in the Great Barrier Reef. All they had to do was submit a short video explaining why they were the right candidate.

The campaign went viral, attracting over 34,000 applicants from 200+ countries, millions of website hits and global media overage.

Its success was driven less by who eventually got the job and more by the anticipation and unusual premise. It stood out because of simplicity and inclusivity, inviting real people to be part of the narrative.

Yet, 16 years on, Australia’s national tourism campaigns still rely on cinema ads, billboards and polished TV commercials built around icons such as Uluru and the Sydney Harbour Bridge.

From storytelling to story-sharing

The long-running Inspired by Iceland campaign consistently encourages locals to share authentic travel memories, cultural insights and personal stories.

Iceland Hour, launched in June 2010, saw schools, parliament and businesses pause for a coordinated social media push. Citizens and international supporters posted more than 1.5 million positive, personal messages across social media in a single week.

The campaign helped rebuild confidence after the Eyjafjallajökull volcanic eruption, and contributed to a 20% year-on-year rise in tourist arrivals.

Finland’s Rent a Finn campaign, launched in 2019, embraced a similarly human-centred approach. Showcasing ordinary people rather than cinematic landscapes, the campaign reached 149 countries, contributed €220 million in additional tourism revenue and reinforced Finland’s reputation as the “world’s happiest country”.

The United Kingdom’s Great Chinese Names for Great Britain campaign in late 2014 invited Chinese audiences to propose Mandarin nicknames for 101 British landmarks.

Suggested names, such as “Strong Man Skirt Party” for a kilted parade or “Stone Guardians” for Hadrian’s Wall, were featured on Google Maps and Wikipedia.

The campaign attracted more than 13,000 submissions, sparked widespread engagement on Chinese social media and was followed by a 27% increase in visits from China. It was worth an estimated £22 million boost to the UK economy.

Storytelling as a sustainability strategy

Participatory storytelling is not only more engaging, it can also be more sustainable.

Japan’s Hidden Gems campaign redirects tourist traffic away from overcrowded areas like Kyoto and Tokyo by spotlighting lesser-known destinations through locally led narratives. These stories promote slower travel, distribute benefits more evenly and reduce pressure on fragile ecosystems.

Australia faces a similar challenge. Our global image is still anchored to a handful of spectacular but vulnerable icons.

Yet tourism is about more than selfies in front of sandstone or coral. By inviting regional communities and visitors to tell their stories, we could shift attention beyond brochure highlights and encourage deeper, more diverse engagement.

There is also a strong economic case for prioritising emotional connection. Research shows when travellers form personal bonds with a place – through memorable, localised experiences – they are more likely to return, recommend it to others and stay longer.

Tourism is a relationship, not a product

Visitors are not passive consumers of postcard moments but active contributors to a shared story.

Australia’s tourism strategy should reflect this. This could mean amplifying visitor photos and videos on official platforms, inviting local communities to co-design campaigns, and drawing on authentic user-generated content rather than polished advertising and cinematic masterpieces.

That means letting go of perfection, embracing authenticity and trusting that the people who come here, as well as the people who live here, have stories worth sharing.The Conversation

Katharina Wolf, Associate Professor in Strategic Communication, Curtin University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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