Donear Group to roll out 'anti-Corona fabrics', fashion designers upbeat

New Delhi: Donear Group has recently partnered to create products that are high quality, utilitarian and have a shield against bacteria and viruses alike using NEO TECH® technology given the current scenario of the fashion and lifestyle category, adapting to the ‘new normal'. "We have always wanted to extend our forte in poly viscose and worsted fabrics - be it for trousers, jackets or suits", Rajendra Agarwal (MD, Donear Group) says. "This partnership has added another feather in our cap for breakthrough technology with anti-corona fabrics that shows its effects within minutes rather than hours! I strongly believe that the antiviral fabrics will boost our established group turnover (of 1300cr) by at least 15%", he adds. "This technology makes us best suited for the future," he adds Renowned fashion designers and celebrity stylists have voiced their opinion on the innovation brought to the Indian textile market. "This NEO Tech anti-viral fabric is going to help people to feel safe, as safety is the top priority. I'm really excited to use this fabric in my next collection,...

Read More........ → July 28, 2020

Kids’ ethnic wear emerges a promising segment in India

Kids’ ethnic wear is still niche with not too many big players venturing into this space. However, it’s a growing market with many new brands and established one vying for space. Weddings drive up demand: For brands to carve out a niche takes constant innovation, with fabrics, pricing along with the right marketing avenues to attract customers. Since, these products are not about window shopping its more about aspirations. As Shashant Maru, Proprietor, Genuine says, “Ethnic wear is at the most 15 to 20 per cent of the junior wear market. In junior wear, its casual wear that dominates. Yet, the industry is growing at 10 per cent a year. The premium and super premium segment of ethnic wear is too well positioned.” In casual wear, western wear has taken over and ethnic now takes a backseat. But with indo western and fusion wear growing, people are ready to spend higher for the right kind of ethnic wear. So, there are *kurtis*, palazzos, *lehangas, ghargra cholis* and gowns with an ethnic touch which are in great demand. Though overall demand has fallen because of western wear but...

Read More........ → April 29, 2016

Coach to celebrate 75th anniversary with new flagship

Don-Alvin Adegeest, American leatherwoods and accessories brand Coach is to celebrate its 75th anniversary by opening a new flagship called Coach House on New York's Fifth Avenue. Reflecting Coach’s “heritage and history of craftsmanship”, the main 20,000 square feet, three-floor retail space will open with the autumn winter 2016 collection later this year. Designed by the brand’s creative director Stuart Vevers in partnership with William Sofield, designer and president of Studio Sofield, expect a bespoke façade and modern luxury interior that will include a “unique” shopping salon and Craftsmanship Bar. Shoe designer Stuart Weitzman has secured the premises next door. Source: fashionunited.co...

Read More........ → February 25, 2016