Donear Group to roll out 'anti-Corona fabrics', fashion designers upbeat

New Delhi: Donear Group has recently partnered to create products that are high quality, utilitarian and have a shield against bacteria and viruses alike using NEO TECH® technology given the current scenario of the fashion and lifestyle category, adapting to the ‘new normal'.

"We have always wanted to extend our forte in poly viscose and worsted fabrics - be it for trousers, jackets or suits", Rajendra Agarwal (MD, Donear Group) says.

"This partnership has added another feather in our cap for breakthrough technology with anti-corona fabrics that shows its effects within minutes rather than hours! I strongly believe that the antiviral fabrics will boost our established group turnover (of 1300cr) by at least 15%", he adds.

"This technology makes us best suited for the future," he adds

Renowned fashion designers and celebrity stylists have voiced their opinion on the innovation brought to the Indian textile market.

"This NEO Tech anti-viral fabric is going to help people to feel safe, as safety is the top priority. I'm really excited to use this fabric in my next collection, and definitely showcase it in the London Fashion Week in the next season. Fashion is all about showing off, meeting people and socializing, this innovation is definitely going to be a big help", Indian Fashion designer, Rocky Star, commented.

Narendra Kumar Ahmed, Creative Director, Amazon added, "I think it is the right time to introduce something like this when the world is fearful about how this virus is spreading, as the innovation is wonderful for the fact that it can go beyond just now and Covid-19 is just a part of it, whether we talk of institutions, corporate clothing, etc. this fabric has a great scope, in bringing security to the people."

Celebrity Stylist and Founder of That Gypsy, Priya Patil said, "I think the technology is amazing and I would like to see how it translates on a broader fashion scope. And, I would like to use these fabrics for my accessories as this will be amazing."

"Since I also work in the hospitality industry, and given the fact that the sanitization standards in hospitals are so high, these fabrics will do so well in this industry. Not only for the fashion industry and the corporates, these fabrics should be used in the hospitality industry as well as for school uniforms, and expand the usage of this fabric on a wide variety", she added.

(Aditi Roy can be contacted at aditi.r@ians.in) Source: https://ummid.com/

Read More........ → July 28, 2020

Kids’ ethnic wear emerges a promising segment in India

Kids’ ethnic wear is still niche with not too many big players venturing into this space. However, it’s a growing market with many new brands and established one vying for space. Weddings drive up demand: For brands to carve out a niche takes constant innovation, with fabrics, pricing along with the right marketing avenues to attract customers. Since, these products are not about window shopping its more about aspirations. As Shashant Maru, Proprietor, Genuine says, “Ethnic wear is at the most 15 to 20 per cent of the junior wear market. In junior wear, its casual wear that dominates. Yet, the industry is growing at 10 per cent a year. The premium and super premium segment of ethnic wear is too well positioned.” In casual wear, western wear has taken over and ethnic now takes a backseat. But with indo western and fusion wear growing, people are ready to spend higher for the right kind of ethnic wear. So, there are *kurtis*, palazzos, *lehangas, ghargra cholis* and gowns with an ethnic touch which are in great demand. Though overall demand has fallen because of western wear but volumes are higher than before because of population growth. Since, it’s about a rare occasion, consumers are willing to spend more at one go if the product is good and presented properly. Nikhil Furiya, Partner, Era says, “Ethnic wear has been doing well for the last five or six years. This has prompted many brands to jump into this category. It continues to be a demanding segment where sustaining yourself in the long term is difficult. Brands like Era, Genuine, Popton, Doll, AMI, Disha and Pari amongst others have been around for more than 10 to 20 years. For older players it’s all about consolidating working with organized retail, systematic functioning and marketing. New brands find the going tough: As new brands enter the market experts opine girls’ ethnic is a challenging category. Market observers feel new brands have a tough time in establishing themselves, to attract retailers’ attention. You have to aggressively market your product and match it with a variety of trends and colors. Also, the fact that it’s a seasonal business also deters many from entering the market. “Though for a newcomer its is tough but for existing players kids ethnics is promising because there are diverse tastes across various states in India, each brand gets their own customers,” avers Minesh Shah, Director, AMI. He adds, “Right now the market is flat but still we hope to grow by 25 per cent.” Many brands have dedicated designing team doing research on what works in the market. Therefore, even if you are a 25-year-old brand but inconsistent with both elements, you can’t expect to grow well. Throwing light on the scope of mid segment category, Kaushik Mehta, Proprietor, Keel Beel, explains, “The industry is geared towards the mid segment and one can expect maximum growth there. People making premium products are just two per cent of the industry. So, their turnover and sales may not be significant even though their margins are higher. If you want turnover and sales you have to cater to the mid segment.”Source: https://fashionunited.in/

Read More........ → April 29, 2016

Coach to celebrate 75th anniversary with new flagship

Don-Alvin Adegeest, American leatherwoods and accessories brand Coach is to celebrate its 75th anniversary by opening a new flagship called Coach House on New York's Fifth Avenue. Reflecting Coach’s “heritage and history of craftsmanship”, the main 20,000 square feet, three-floor retail space will open with the autumn winter 2016 collection later this year. Designed by the brand’s creative director Stuart Vevers in partnership with William Sofield, designer and president of Studio Sofield, expect a bespoke façade and modern luxury interior that will include a “unique” shopping salon and Craftsmanship Bar. Shoe designer Stuart Weitzman has secured the premises next door. Source: fashionunited.com

Read More........ → February 25, 2016