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In a globalised world, the football World Cup is a force for good
FIFA, world football’s governing body, is not a perfect multinational corporation. It would be quite naïve to envisage that the World Cup should have the capacity to bring world peace, fix global inequality, stamp out racism and overcome other issues espoused by various academic, media and public commentators in recent weeks.
On balance, however, the World Cup as an institution is a force for global good – for a number of reasons. First, the tournament brings the world together. FIFA has 209 national football associations affiliated to it that compete in the various competitions it organises. These members also aim to qualify for the World Cup finals every four years.
While only 32 countries compete in the World Cup finals, over the years many countries have qualified. In 2014, Bosnia and Herzegovina became the 77th country to take part in the World Cup. This high level of global participation is unprecedented among sporting events and provides many opportunities for international contact and soft diplomacy.
Second, football is played in all countries around the world, by both sexes, all classes, all shapes and sizes, in diverse venues and by groups who are marginalised in certain societies. There are men’s and women’s world cups, youth world cups, the Homeless World Cup and various disability football competitions. It truly is the “world game”.
Football’s growth, while owing much to the game’s intrinsic nature, is also indebted to the World Cup, which is now approaching its centenary. Football is an established sport in many countries but it is a relatively new phenomenon in some parts of the world, such as the Middle East and parts of Asia. Global participation in football, which is supported by the World Cup, plays a major role in creating cohesion.
Thirdly – and importantly – the World Cup doesn’t reinforce hegemonic power relations. China, the new world superpower, topped the 2008 and ran second in the 2012 Olympic medal table but failed to qualify for the 2014 World Cup. In Brazil, the US made it to second round where it was eliminated by Belgium, a country with 1/30th of its population.
Costa Rica, most famous for its bananas, made it to the last eight, while an Islamic country, Algeria, was unlucky not to get into the final eight. The former colonial powers of England, Spain, Portugal and Italy were knocked out in the group stages. Football creates its own world order.
Fourth, the athletes who compete in the World Cup become role models for youth around the world. The players, with all their athleticism and skills, are positive role models. In football there are fewer drug scandals, fewer betting scandals and fewer instances of on-field violence. When anything negative happens, such as the Luis Suarez biting incident, it is condemned by all and action is taken.
While many of the athletes are multi-millionaires their participation in the World Cup transcends money. The Greek team was motivated to do well to bring joy to their nation, which has been reeling from economic hardships. Despite their domestic difficulties, Iraq fought valiantly to qualify. No matter what the national circumstances, the World Cup motivates youth around the world to play football and be better human beings. In this way, it plays an important role in transgenerational development.
Fifth, the standard of play at the World Cup has surpassed all expectations and continues to draw in new fans. There have been plenty of goals and most teams in most games played positive football. In the round of 16, five of the eight games went to extra time.
The beauty of football is not the blow-out scores (see, for example, AFL and basketball) but the closeness of games. Low-scoring games create tension. Brazil dominated Colombia in their quarter-final and went 2-0 up, but was lucky to win the match. Australia lost to eventual semi-finalists Holland 3-2 in the group stage despite arguably playing better.
Low-scoring tension is what makes football so special and gripping. Gripping viewing means the game draws in billions of viewers. Again, this builds social cohesion and capital.
Last month I visited South Africa, four years after it hosted the World Cup. I was interested to see what the locals from diverse parts of South African society thought about the legacy of the World Cup. Much has been made of the lack of legacy.
While it is true that FIFA left with a huge tax-free profit and the games did cost South Africa an enormous amount, there are outcomes that could not be measured simply in monetary terms. Football brought the nation together and Africa had hosted its first World Cup. The World Cup was also the catalyst for many domestic initiatives, such as the re-introduction of physical education and sport in public schools, which had been removed post-apartheid.
Based on the usual hegemonic criteria that govern the world, South Africa may not have been the ideal venue for the 2010 tournament any more than Qatar isn’t the ideal venue for the 2022 World Cup. The point is that FIFA (with all its faults) governs the World Cup as a force of good and world unity. And the tournament will continue to be so, at least in the near future.![]()
Steve Georgakis, Senior Lecturer of Pedagogy and Sports Studies, University of Sydney
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Messi leaves door open to 2026 World Cup

Messi, who recently won his eighth Ballon d'Or, raised the World Cup almost a year ago after starring for Argentina in the final against France in Doha.
The 36-year-old had suggested at the time that the tournament in Qatar would be his last and that he wouldn't be around for the next tournament which will be co-hosted by the United States, Canada and Mexico.
But having moved to Major League Soccer's Inter Miami and continued performing for the national team in qualifiers for 2026, he says the door remains open.
"I'm not thinking about the World Cup and I'm not saying 100 percent that I won't be there because anything can happen. Because of my age, the most normal thing is that I won't be there. Then we'll see," said Messi in an interview with Argentina's Star+.
The Argentina captain said his focus on June's Copa America which will be held in the United States.
"Maybe we'll do well at the Copa America and everything will work out for us to continue. Maybe not. Realistically it's difficult," he said of the chance of a sixth consecutive appearance in the World Cup.
Messi said he would be "the first to know when I can be there and when I can't. I'm also aware that I've gone to a lesser league. But it's all about the personal side of things and the way you deal with it and how you compete.
"As long as I feel I'm well and can continue to contribute, I'm going to do it. Today all I'm thinking about is getting to the Copa America. After that, time will tell if I'm there or not.
"I'm going to arrive at an age that, normally, doesn't allow me to play in the World Cup. I said I don't think I'm going to be there. It looked like after the World Cup I was retiring and it was the opposite. Now I want to be there more than ever," he added. .Messi leaves door open to 2026 World Cup
How Saudi Arabia’s unchallenged 2034 World Cup bid could weaken Fifa’s human rights demands
However, from the moment the hosting rights were awarded until the event’s conclusion in December 2022, the Qatar World Cup was marred by controversies. These controversies included allegations of bid bribery, violations of human rights, and what has come to be known as “sportswashing” – the strategic use of the positive image associated with sport to divert attention away from the less palatable aspects of a nation’s social and political culture.
Qatari officials have consistently denied all allegations of bid bribery levelled at them. However, in 2020, the New York Times released information from a US Department of Justice indictment that revealed details about payments made to five members of Fifa before the 2010 vote of Russia and Qatar as World Cup hosts.
The New York Times also reported that over half the people involved in the voting process for the 2018 and 2022 World Cups, including former Fifa president Sepp Blatter, have been accused of wrongdoing.
Qatar’s gulf neighbour, Saudi Arabia, has now been all but confirmed as the host of the 2034 edition of football’s greatest spectacle. This comes after it was left as the sole bidder once the deadline for potential hosts to declare their interest passed on Tuesday October 31. Fifa had restricted the process so only countries from Asia and Oceania could put themselves forward.
Upon learning that the bid process was non-competitive, the Sport & Rights Alliance – a coalition of human rights and anti-corruption organisations, trade unions, fan representatives, athlete survivors groups and players unions – expressed its concern.
In a post on Twitter (now called X), the Alliance said: “Amid the triviality of extravagant sports events and gestures, activists highlight the stark reality of oppressive conditions in Saudi Arabia.”
It is a country where homosexuality is currently illegal, and women’s rights are restricted by a model of male guardianship. Expressing criticism of the ruling regime can also result in immediate imprisonment or, in some cases, execution.
Losing leverage over human rights
According to Fifa’s own guidelines, countries bidding for the men’s World Cup are required to commit to “respecting internationally recognised human rights”. This means that they must ensure human rights and labour standards are implemented by the bidding member associations, governments and all other entities involved in organising the competitions.
Independent human rights risk assessments are also supposed to be carried out by bidding nations. This was done for the first time in the bidding process for the 2026 World Cup.
Amnesty International and Human Rights Watch have urged Fifa to ensure that they secure binding human rights agreements from Saudi Arabia in line with Fifa’s own stated policy. However, as Saudi Arabia are the sole bidder left in the race, there are genuine doubts as to how adherence to international standards can be guaranteed.
In effect, the non-competitive bidding process means that Saudi Arabia is likely to have less pressure to set challenging targets around improving its human rights because Fifa has no rival bids.
There were two competing bids in 2026: Morocco and the joint bid from the US, Canada and Mexico. As a result, each had to take their human rights risk assessments seriously.
Saudi Arabia has until July 2024 to submit its full bid. And Fifa has announced that the bid will need to adhere to all bid requirements, including those related to human rights.
But the estimated US$10 billion (£8.1 billion) on offer to Fifa from a tournament hosted in Saudi Arabia appears too lucrative to risk jeopardising it.
How did we get here?
The fact that Saudi Arabia is on course to host football’s flagship event is no great surprise. Since 2016, the Saudi ruling family has been building towards realising their Saudi Vision 2030.
As part of this vision, they have committed to bid for, and deliver, a series of spectacular sporting and cultural events – several of which have already happened. These events include football’s 2023 Club World Cup, Formula One, the LIV Golf Series, tennis and boxing.
In a recent interview with Fox News, Saudi Crown Prince Mohammed bin Salman even said: “If sport washing is going to increase my GDP by way of 1%, then I will continue doing sport washing. I don’t care … I’m aiming for another 1.5%. Call it whatever you want, we’re going to get that 1.5%.”
Fifa appears willing to award its premiere football tournament to a nation with a dubious human rights record, despite being outwardly committed to anti-discrimination in all other aspects of its work. Yet again it is left to advocacy organisations to lobby for ethical mega events while governments and sporting federations observe from the sidelines.
In response to this article, a Fifa spokesperson said that the hosts of the upcoming 2034 World Cup will have to be confirmed by the Fifa Congress in 2024 following “due process”. And that bidding regulations and hosting requirements were approved by the Fifa Council – made of 37 elected members from all around the world. Fifa said it engaged on “all matters” regarding human rights with “a wide range of stakeholders in the bidding countries”, and all relevant reports will be made available on FIFA.com.![]()
David McGillivray, Professor in Event and Digital Cultures, University of the West of Scotland
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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